Skip to main content


A beauty geek knows that feeling good about yourself can make the whole day shiny.

My name is Janine Falcon, and I’m a beauty geek. The first former magazine beauty editor in Canada to have established a beauty blog, I've clocked more than 15 years on the beat, including seven years at Canadian Living magazine; three years as beauty editor at The Kit; bylines in publications such as Elle Canada, Fashion Magazine, glow Magazine, and Best Health; and a longtime successful side-gig as a freelance makeup artist.

I love a new lipstick as much as the next girl, but really I’m a geek about beauty learning. Ingredients, how they work, who they work for, how to use them -- I'm about solution-oriented beauty for all ages. Because here's the thing: beauty isn't about looking like a supermodel or a celebrity or some kind of perfect specimen. It's about skin that looks and feels good, hair that co-operates, fool-proof makeup tricks, and a self-esteem that just won't stay down.

You can reach me via j9falcon at gmail dot com.