LANCOME JUICY TUBES ARE BACK

A throwback to the top of the century and shiny, happy news for OG fans
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Lancome Juicy Tubes are back 2020

Lancôme Juicy Tubes are back, y'all, and it's clappy hands for anyone who loved them the first time around (looking at you, Miki!). 

I was a fan myself; when I started Beautygeeks in 2008, my favourite lip-wear was sheer, jelly-like tinted gloss in any shade that could be considered related to watermelon, tangerine, apple-red or rosy pink. By then, along with Lancôme's, there were similar offerings such as MAC Lip Gelee gloss, Covergirl Wet Slicks Fruit Spritzers, Rimmel Sweet Jelly Gloss and Joe Fresh Glass Gloss.

Lancôme Juicy Tubes ($24 CAD at lancome.ca and $20 USD at lancome.commade their initial splash in 2000, and it was major, a siren's call to a new, younger demographic. I rarely use the term "iconic" in reference to products, but I think the term actually fits Juicy Tubes. We'd never seen irresistibly pretty tubes of candy hues before then, and we were obsessed. All the other brands I mentioned above were "inspired" by Lancôme's juicy success.

Lancôme Juicy Tubes 2020: all available in the USA; starred shades are available in Canada.

Lancôme Juicy Tubes 2020: all available in the USA; starred shades are available in Canada.

Two decades later, the brand has released 10 Juicy Tubes shades in Canada and 20 in the USA. A Sephora-exclusive limited-edition is available in both countries. (Sephora Canada shows seven tubes; Sephora in the US has 10. You'll find the top row from the above image at lancome.ca, and all 20 at lancome-usa.com.) According to the press info, the formula is the same: super-shiny, cushiony, and moisturizing (for up to four hours).

I'm irked that Canada has only half the collection overall, but whatever. I rather like the nostalgia. And Juicy Tubes are still quite distinctive. I wonder how they'll fare with Millennials and Gen-Z types?

What say you about all the things?

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