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If you're a fan of Bite's Agave Lip Mask, say goodbye; it's being discontinued and replaced with a vegan formula.
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The OG Bite Beauty Agave Lip Mask is now $6.50 USD via the brand website (erk – when I stocked up yesterday, they were $13 USD – still down from $34 CAD/$26 USD, but sheesh) and pretty much sold out except for the Candy Cane flavour at Sephora Canada. Lots of other OG Bite items are on sale now as well, including their lip liners, Amuse Bouche lipsticks, Matte Crème Lip Crayons and Multisticks. The reason? The brand is going full-on vegan.

Bite Beauty PR mailer from a couple of years ago; not available.

Bite Beauty PR mailer from a couple of years ago; not available.

I'm such a huge fan of lanolin, and it's such a key component of the OG Bite Agave Lip Mask, that I can't imagine the reformulated version being anywhere near as good. That's just my uninformed opinion at this point because I adore the humectant power of lanolin, and my lips sigh in happiness over its sticky, comforting staying power.

That said, some folks aren't fans of how hard the Bite Beauty Agave Lip Mask is to get out of its little tube, and for others, lanolin just isn't their thing, either because their lips don't like it – or because they're vegan.

The new vegan version is set to launch in January, 2020.

At the moment I don't know what ingredient(s) will replace the lanolin, but as soon as I get hands on a listing, I'll post it below. (Embargoed until January 10th; stay tuned!)

And I confess: if lanolin is acquired without harming the sheep (it's extracted from their wool), why is it still a no-no for vegans? Same question about beeswax and honey. I understand not harming animals, but this particular part of veganism is a puzzle for me. If you're vegan, please explain?

And pssst: Sephora is still charging "full price" for the All Agave 3-Piece Lip Care Set ($18 CAD at; it's $7 USD via, and they ship to Canada, free over a certain amount.

over to you

What's your take on this? Have you tried the OG Bite Agave Lip Mask?

Are you looking forward to trying the vegan version?

Or are you already over at Bite's website stocking up? (Did I mention that the regular $34 CAD/$26 USD price is now reduced by 75% to $8.50 CAD/$6.50 USD? And that almost everything is on sale?)

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