MENOPAUSE ADVICE ON THE INTERNET JUST GOT BETTER

When our Liza Herz first went looking for menopause answers online, she found a lot of "rah, rah, rah" and precious little real information. But a website by a skincare brand is different – a refreshing change, if you will.
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MENOPAUSE ADVICE ON THE NET JUST GOT BETTER

Menopause advice on the Internet is often as – let's say "aggravating" – as clothing when you're having a hot flash. But now there is an actual bright spot: Vichy’s menopause microsite is the motherlode of useful information.

There is no shortage of truly awful websites addressing menopause. They read almost like parody, these stories that encourage women to "make your menopause a positive experience" and brim with banalities like “anticipate personal growth” and “seek out new friendship groups.” Every last one illustrated with photographs of impeccably groomed, silver-haired women. This lukewarm "You Go, (older) Girl!" rhetoric exasperates me no end. But perhaps that’s just my menopause-induced yo-yo-ing hormone-levels reaction?

related reading: how to stop hot flashes in their tracks

So kudos and a handful of antioxidant-rich blueberries to Vichy for their No Pause @Menopause site: a source of genuinely useful information devoid of the kind of infantilizing chat that makes me want to reach into my computer and harm the writer. 

menopause advice on the internet – worth reading

Vichy's No Pause at Menopause microsite features actually helpful advice written by experts

Vichy's No Pause at Menopause microsite features actually helpful advice written by experts

Vichy’s No Pause @Menopause site is straight-up informational and God bless them for it. Fifty articles (more are coming) by an expert panel of dermatologists, a gynecologist/endocrinologist and a dietician address health, diet, skincare and sex, ranging from in-depth information on menopausal skin changes (Vichy is a skincare brand after all) to less publicized but no less real issues like vaginal dryness. 

There is detailed information on what dietary changes to make (add potassium and Vitamin E to your diet now!) and many of the posts list relevant medical studies in bibliographies at the bottom of the page should you choose to read further. 

related reading: the best beauty advice ever

Vichy’s menopause microsite of course includes face cream. Neovadiol skincare offerings for menopausal women tackle the hormonal fluctuations and blood circulation changes that affect the skin, containing “compensating complex,” a blend of moisture-attracting hyaluronic acid with Proxylane to compensate for (see what they did there?) the effects of menopause on the skin. For an early morning hit of intense moisture before meetings or while travelling, try layering Neovadiol Compensating Complex Densifying and Replenishing Serum over Vichy Mineral 89, their gellified Vichy thermal water serum booster: slap it on first thing and then rinse off in the shower.

Vichy Neovadiol: designed to address menopause-related changes in skin's density, volume and brightness

Vichy Neovadiol: designed to address menopause-related changes in skin's density, volume and brightness

This new cultural focus on menopausal women is validation that my demographic group is large enough and wields enough economic power to merit attention. The percentage of women in or approaching their senior years has nearly quadrupled since the early '70s and it is expected to continue to grow until 2031 as baby boomers age. Menopause can be as alarming as puberty, and experiencing your body changing into a new version of itself (just when I was finally getting comfortable with the most recent one) is rather like going through puberty, but in reverse. So getting actual medical information can make it all the more tolerable and hopefully easier to navigate.

•  •  •  •  •

over to you

Are you dealing with menopause symptoms yet? 

If yes, where did you find the most helpful information? 

If no, what have you heard about menopause so far? Where do you expect to turn for details – or have you thought about that yet?

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