I get it now. Fresh Soy Face Cleanser really is aces. I've heard about it and read about it for years, but it's taken me until now, with the launch of a display-worthy limited-edition jumbo tube, to try it. And because I finally get the love, come Christmas, some people I know are going to receive a mini as part of their holiday gifties. Yep, the formula totally deserves its reputation and cult-favourite status.
When this gel cleanser first hit shelves back in 2000 as the inaugural Fresh launch, it had an illustrated tube (above right). That was before I got into writing about beauty stuff. Later, the packaging changed to the standard look most of us know... and I got into micellar cleansers so I wouldn't have to deal with my old-building no-counter pedestal sink with its separate hot-water and cold-water faucets.
This summer, though, I've been trying some rinse-off cleansers; this one is another winner. If you've got sensitive, dehydrated and/or dry skin, you should like the Fresh Soy Face Cleanser (200 mL limited-edition $52 CAD and $42 USD at sephora.com) as much as I do. As much as everyone does, apparently – the brand says it's their top seller, that global sales = 1 tube sold every minute.
Made with a gentle surfactant, the Soy Face Cleanser ingredients include water-attracting glycerin, emollients such as soybean, sunflower and borage oils, and calming aloe and rose waters. The formula conditions as it cleanses – no stripped, stretched-tight, post-wash skin here. (There are also amino acids via soy proteins in the mix to help maintain skin's natural moisture barrier, but my amino-acids knowledge is light and this is a rinse-off, so whether they stay on the skin's surface long enough to do something – *shrug*)
The cleansing gel is fragrance-free, but has a pleasant, clean, slightly herbal scent. And you don't need a lot to get the job done; the 200mL tube should last for ages.
If you've never tried the Fresh Soy Face Cleanser, starting with the 200mL limited edition may seem like a bit of a spendy-spend. The following might help:
- limited-edition 200mL tube ($52 CAD or $42 CAD) = 26¢ CAD/21¢ USD per mL
- regular size 150mL tube ($47 CAD and $38 USD at sephora.com) = 31¢ CAD/25¢ USD per mL
- 50mL mini ($20 CAD and $15 USD at sephora.com) = 40¢ CAD/30¢ USD per mL
- Fresh Skincare Starters duo ($31 CAD and $25 USD at sephora.com) that features a 50mL mini along with a 15mL Lotus Youth Preserve Face Cream
Options, right? And a nice beautygeek-y birthday/special-occasion/just-because gift for anyone, including skincare-obsessed types, at any age (I'm not kidding about my Christmas-present plans).
The pretty artwork on the tube and box is by noted fashion illustrator Blair Breitenstein (above right), who has worked with MAC, Gucci, Chanel, Prada, Netflix and a host of other big labels and brands. In the press material, she gives a gives a nod to the original packaging as inspiration for her 2018-bff version. (She's @blairz on Instagram.)
Do you already know Fresh Soy Face Cleanser? If no, do you think you might try it, maybe in the 50 mL size? And what about the limited-edition illustrated tube? Too cute and millennial for you? Or perfect for bathroom-counter display?
FRESH SOY FACE CLEANSER ingredients: Water, Coco-Glucoside, Glycerin, Butylene Glycol, Peg-7 Glyceryl Cocoate, Xanthan Gum, Glycine Soja (Soybean) Oil, Helianthus Annuus (Sunflower) Seed Oil, Borago Officinalis Seed Oil, Aloe Barbadensis Leaf Juice, Cucumis Sativus (Cucumber) Fruit Extract, Rosa Damascena Flower Water, Hydrolyzed Soy Protein, Centaurea Cyanus Flower Extract, Glycine Soja (Soybean) Sterols, Rosa Damascena Flower Oil, Panax Ginseng Root Extract, Malva Sylvestris (Mallow) Extract, Tocopherol, Ascorbyl Palmitate, Tocopheryl Acetate, Peg-120 Methyl Glucose Dioleate, Peg-40 Hydrogenated Castor Oil, Caprylyl Glycol, Polysorbate 20, Caprylic/Capric Triglyceride, Polymethyl Methacrylate, Benzoic Acid, Disodium EDTA, Citric Acid, Behenyl Alcohol, Glyceryl Stearate, Lecithin, Pentylene Glycol, Caramel, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol.