How has it taken this long to update Mother's Day cards? Some of us remember Nine to Five (1980), and to some extent Working Girl (1988), as social shake-up working-women movies – and I guess we know how much and how little has changed almost 40 years later. #MeToo
Still, the time is absolutely right for Fierce Mama greeting cards that, with modern messaging, speak directly to female professionals who fight daily to balance career and family.
"So many Mother’s Day cards celebrate a mom’s love, patience, and sacrifice, but where are the cards that celebrate her ambition, success, and general bad-assery?" say the creators via their website, fiercemama.ca.
Behind Fierce Mama is a Toronto-based group of six women, all powerful advertising professionals and mothers. Founder Kammy Ahuja, design director at The&Partnership, a communications agency with offices in North America, Europe and Asia, cites as inspiration something pointed out by TV producer and screenwriter Shonda Rhimes.
The usual card fare is “Mother you gave up so much for me, you worked hard for me, you sacrificed so much for me. You were so wonderful giving and selfless," said Rhimes in a podcast. "Where is the greeting card that says you taught me to be a powerful woman? Mother you taught me how to earn a living. Mother you taught me how to speak up for myself and not back down.”
Word, word, word.
Fierce Mama Mother's Day cards are available at fiercemama.ca, free as PDFs to download and print. They're also available as black-and-white PDFs kids can colour in themselves.
And although the cards are free, Fierce Mama has struck up a partnership with the Canadian Women's Foundation, and, via the site, encourages donations "that will be used towards programs that provide opportunities for women and girls to recognize and develop their leadership skills."
I'm pretty sure I'm not alone in hoping Fierce Mama will continue to expand their collection with powerful-women cards for all the occasions.
What do you think, lovelies? Do these Mother's Day cards speak to you? Do they speak to your Mama?