Drugstore beauty is better than it's ever been, but buying foundation, whether liquid or cushion, is still tricky because there aren't always testers that allow swatching the shade to ensure you're getting the right one.
But I spotted a clever solution I haven't seen before, at Monoprix in Paris (yep, I'm in Paris right this minute with Yves Rocher; follow along on your phone via my @imabeautygeek Instagram stories! I'm also posting on my @janinefalcon account.).
If you don't know Monoprix, it's a French chain of shops that carry everything from groceries to clothing and household supplies to bodycare and makeup. It's a favourite stop for super-affordable purchases whenever I'm in Paris.
And at Monoprix, L'Oréal, at least, has figured out how to make it easier for customers to test shades before buying.
See? Right there, little sample tubes of the product sit right in front for your swatching convenience. It's an especially smart solution when it comes to swatching cushion makeup, isn't it?
L'Oréal also has testers like this for their tubes of colour correctors and other liquid foundations; I'll put up a little clandestinely-shot video up on my @imabeautygeek Instagram stories so you can see a little extra stuff (Insta-stories only stay up for 24 hours; sorry if you missed it!).
Of course, this tester strategy works in the Monoprix displays; North American drugstores might have to re-jig to make things fit, and that'd be a big job if every drugstore beauty brand got on board. Oh, if only they would!
What do you think? Have you seen this tester set-up before? Does a lack of testers ever prevent you from buying foundation at the drugstore?