I rather love the visuals for the collection MAC has released in rich red, black and gold packaging for the coming lunar new year. But according to comments on promotional video clip for the Year of the Rooster range, not everyone might feel the same way.
Someone questioned the hair texture and style; I see the look simply as an editorial beauty decision like any other MAC makes in their imagery. (If I could rock that, I would.) Another felt it was a "cultural appropriation scandal" waiting to happen.
Okay, sure, it's saturated in red and flickering gold, and the willowy model (whose name escapes me at the moment) is exotic and sultry in thick black liner, bold brows and pillowy lips. But would you call it stereotypical?
I guess I can see it, but I'm not in the least upset about it. Maybe it's because I'm only half Chinese? I'd love your thoughts in the comments below.
Oh, while you're here, let's look at the collection, which comes in vivid red packaging with metallic gold print and flocked black accents:
Mulch – red-brown with bronze pearl (velvet)
Honey Lust – bronze-dipped peach (lustre)
Wedge soft – muted beige-taupe (matte)
Print – muted grey with shimmer (satin)
Idol Eyes – silvered violet with gold (lustre)
Copperplate – muted mid-tone grey (matte)
Girlie – rosy-pink with subtle shimmer (satin)
Shale – mauve-plum with subtle shimmer (satin)
Sweet Lust – pinky-rose (lustre)
The collection includes a 12-hour-wear flake-, smudge- and transfer-proof Penultimate Liner in Rapidblack ($24 CAD and $21 USD) as well as two brow pencils ($21 CAD and $17 USD). Lingering is a soft taupe brown; Brunette is a grey brown (I haven't tried this one, so I'm uncertain about how it works for those of us that need a nearly black cool brown).
This is Fleur Power, a soft bright pinkish-coral also with a satin finish.
I'm most drawn to the MAC Year of the Rooster lipsticks ($21 CAD and $17 USD). Peach Blossom is a frosted cool nude Cremesheen; that classic Russian Red is a bold, matte blue red; and Dangerous is a powerful orange-red Retro Matte. (I may or may not already own Dangerous... not being sure is a sign that I need a new one, isn't it?)
Okay, back to the possible controversy over the ad visuals and promo clip. What do you think? Stereotypical and offensive? Or just gorgeous? As for the collection, what catches your eye most?