DO THE MAC CHINESE NEW YEAR 2017 AD VISUALS OFFEND YOU? - Beautygeeks

DO THE MAC CHINESE NEW YEAR 2017 AD VISUALS OFFEND YOU?

Reaction is mixed in response to the beauty brand's video clip promoting their Year of the Rooster makeup collection.
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The MAC Year of the Rooster collection is on counter now.

The MAC Year of the Rooster collection is on counter now.

I rather love the visuals for the collection MAC has released in rich red, black and gold packaging for the coming lunar new year. But according to comments on promotional video clip for the Year of the Rooster range, not everyone might feel the same way.

Someone questioned the hair texture and style; I see the look simply as an editorial beauty decision like any other MAC makes in their imagery. (If I could rock that, I would.) Another felt it was a "cultural appropriation scandal" waiting to happen.

Okay, sure, it's saturated in red and flickering gold, and the willowy model (whose name escapes me at the moment) is exotic and sultry in thick black liner, bold brows and pillowy lips. But would you call it stereotypical?

I guess I can see it, but I'm not in the least upset about it. Maybe it's because I'm only half Chinese? I'd love your thoughts in the comments below.

Oh, while you're here, let's look at the collection, which comes in vivid red packaging with metallic gold print and flocked black accents:

MAC Eyeshadow x 9 Year of the Rooster

MAC Eyeshadow x 9 Year of the Rooster

Inspired by snow blossoms, the MAC Eyeshadow x 9 Year of the Rooster palette ($42 CAD and $32 USD) includes the following shades:

Mulch – red-brown with bronze pearl (velvet)
Honey Lust – bronze-dipped peach (lustre)
Wedge soft – muted beige-taupe (matte)
Print – muted grey with shimmer (satin)
Idol Eyes – silvered violet with gold (lustre)
Copperplate – muted mid-tone grey (matte)
Girlie – rosy-pink with subtle shimmer (satin)
Shale – mauve-plum with subtle shimmer (satin)
Sweet Lust – pinky-rose (lustre)

MAC Year of the Rooster eye liner and brow pencils

MAC Year of the Rooster eye liner and brow pencils

The collection includes a 12-hour-wear flake-, smudge- and transfer-proof Penultimate Liner in Rapidblack ($24 CAD and $21 USD) as well as two brow pencils ($21 CAD and $17 USD). Lingering is a soft taupe brown; Brunette is a grey brown (I haven't tried this one, so I'm uncertain about how it works for those of us that need a nearly black cool brown).

MAC Year of the Rooster powder blush in Dame

MAC Year of the Rooster powder blush in Dame

There are two MAC Year of the Rooster powder blush shades ($27 CAD and $23 USD); this one is Dame, described as a blue-pink satin.

MAC Year of the Rooster powder blush in Fleur Power

MAC Year of the Rooster powder blush in Fleur Power

This is Fleur Power, a soft bright pinkish-coral also with a satin finish.

MAC Year of the Rooster lipsticks

MAC Year of the Rooster lipsticks

I'm most drawn to the MAC Year of the Rooster lipsticks ($21 CAD and $17 USD). Peach Blossom is a frosted cool nude Cremesheen; that classic Russian Red is a bold, matte blue red; and Dangerous is a powerful orange-red Retro Matte. (I may or may not already own Dangerous... not being sure is a sign that I need a new one, isn't it?)

MAC Prep + Prime Natural Radiance

MAC Prep + Prime Natural Radiance

And of course there's a Prep + Prime Natural Radiance primer ($49 CAD and $42 USD) in Radiant Pink.

A screencap from the MAC Chinese New Year 2017 promotional video clip

A screencap from the MAC Chinese New Year 2017 promotional video clip

Okay, back to the possible controversy over the ad visuals and promo clip. What do you think? Stereotypical and offensive? Or just gorgeous? As for the collection, what catches your eye most?

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