Oh lip-balm-addict lovelies, gird your wallets. On June 16th, MAC Tendertalk lip balms will cry out to go home with you, and they'll speak on a personal level. The PR-spin is that they're mood-ring inspired; that's a nice, nostalgic way of saying they're pH-sensitive. The sheer shades will read as expected or more vibrantly or skew more red or pink depending on your body chemistry.
Interestingly, the press sheets contain zero ingredient information; I'm awaiting information on the conditioning elements. But a few swatches on my hand at a recent MAC preview almost made me swoon: the MAC Tendertalk Lip Balm ($24 CAd and $20 USd at maccosmetics.com) formula is wonderfully smooth and emollient. The super-transparent shades are awfully pretty, too. I'm partial to the brightest hues, of course.
I didn't photograph the quick swatches on my hand because the shades will look different on lips, and because they could look different on you depending on your chemistry. You'll want to test the shades yourself if you can.
The MAC Tendertalk Lip Balm is, unfortunately, a limited edition release, and will be available in just five shades.
The marketing visuals are pretty cool, right? #grabbyhands
mac tendertalk lip balm: the big pictures
What do you think? Are you a lip-balm addict? More importantly, do you think you'll be able to resist these?