"If you take your towel off your wet hair and see that you already have a halo of frizz, before you even apply your product, it's too late," says celebrity stylist and John Frieda creative consultant Harry Josh. Oh geez. No wonder so many of us chronically frizz-trated types can't seem to win – we've lost the battle before we've really got started.
Most people wrap their just-washed hair in a towel and then leave the towel on for way too long, says Harry, who colours and coiffs the likes of Gisele, Gigi Hadid, Olivia Munn, Jennifer Carpenter and Karlie Kloss. If frizz is already showing itself when you remove your head wrap, smoothing or anti-frizz products can't make it go away. Your only solution then is to put your hair back under water.
"The frizzier your hair is, the more important it is that your hair is wet when you apply your product," says Harry. "When your hair is soaked, you don't have frizz because air hasn't snuck in to create it."
harry josh's fool-proof frizz-fighting steps
If frizz is messing up your good hair days more often than not, don't fret – the solution is a simple routine tweak. Here's what Harry suggests:
- Straight out of the shower when hair is dripping wet, comb through it with a pick or a wide-tooth comb.
- Using just your hands – no towel – squeegee the excess water from sopping hair. "Your hair needs to be wet, but you don't want to drip water all over the place."
- Divide your hair into four quadrants, and rake John Frieda Frizz-Ease Forever Smooth Primer or your preferred John Frieda Frizz-Ease serum through each section. "If you want even frizz control, you can't just muck product through," says Harry. "It takes just a few seconds to be methodical, and it's worth it."
- Air dry, or diffuse with a blow dryer.
One of my go-tos is the John Frieda Frizz-Ease Forever Smooth Primer, a cream-oil that functions like leave-in conditioner (which also works for me) to soften my coarse-ish hair and prevent frizz. I follow up with curl-enhancing mousse, usually John Frieda Curl Reviver (from the full-sized can; I save the travel-sized tins for travel because they're impossible to buy in Canada). But here's the thing: my hair was always frizzy at the back of my head. Why? Because I wasn't sectioning my hair to distribute the product properly. Thanks to Harry's tips, though, I see an end to my frizz-tration... and yours.
Are you ever frizz-trated? How many of Harry Josh's tips do you need to adopt?