The newest Clarisonic cleansing brush has shrunk down to a squat, rounded, compact version of itself – sorta like me after Christmas. Except for the compact part. And damnit, the new Clarisonic Mia Fit is way cuter than I am. Also, '"fit" is part of its personality – it fits neatly in your hand. See below:
The Alpha Fit (gotta have a guy-friendly moniker for the one for dudes) is man-skin specific, with a shorter-bristle brush that oscillates at more than 300 movements per second. It's designed for male skin, which tends to be tougher and oilier than female, and for cleansing deeply despite stubble, to banish the dead-cell build-up that can occur beneath the beard.
The cheerful Mia Fit units feature two settings, a 60-second Delicate and an 80-second Power Clean, as well as a timer that goes for one minute. Both Fit models are rechargeable, waterproof and travel-friendly – or gym-bag friendly, if you will.
I dig the reserved grey of the Alpha Fit, but the Mia Fit's colour-happy shades would be a little hard to resist on winter-grey mornings.
clarisonic: an origin story
I bet I know what you're thinking: why wasn't this the original shape of the Clarisonic brush? Well, co-founder Dr. Robb Akridge tried. Back in 2005, he spotted a crystal Vera Wang fragrance bottle (see above) and thought, Aha! That's it! But the Clarisonic engineers quashed that idea – it couldn't be done, they said. Too small for all the necessary tech components, and the vibrations would be too intense in a hand-held unit.
It took 10 years, but finally Dr. Robb has a Clarisonic shape and size more in line with what he'd originally visualized, and we have a cleansing brush that seems more user friendly. The new size is a result of the decision to create a unit specifically for men, something clearly different from the existing models. The Alpha Fit technology is crazy, more compact to fit into the smaller handle (see below), and stuffed strategically with rubber pads to lessen the vibration in the hand. After that, a cute, girly version was a no-brainer; enter the Mia Fit.
The Clarisonic Mia Fit and Alpha Fit have already launched in the US ($189 USd at sephora.com and nordstrom.com); they launch in Canada at Hudson's Bay, Sephora, Nordstrom, Saks, Sears, Shoppers Drug Mart and clarisonic.ca in March and will retail for $199 CAN each.
And whaddya think of the Alpha and Mia Fit units? What colour would you choose?