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Makeup pro Grace Lee quipped that it's eyebrow enhancement for dummies. I say, sign me up.
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Maybelline Brow Drama Pomade in auburn and blonde

Sneak peek: Maybelline Brow Drama Pomade Crayon brow colour in auburn and blonde

Another new product spotted backstage at the World MasterCard Fashion Week SS2016 shows in Toronto: Maybelline Brow Drama Pomade Crayon eyebrow chubbies. And I'm itching to try one for myself. WMCFW lead makeup artist Grace Lee better count her crayons when I'm around her makeup station. *grin* (And here's our peek at 2016's Maybelline Dream Velvet Soft-Matte Foundations.)

UPDATE: Maybelline New York Canada lead artist Grace Lee demonstrates how easy the Maybelline Brow Drama Pomade Crayon is to use in our sexy, expensive-looking smoky eyes video here.

maybelline brow drama pomade crayon

Maybelline Brow Drama Pomade Crayons

Maybelline Brow Drama Pomade Crayon: four shades for now; last one is auburn

A combination of smooth, wax-based texture and semi-transparent pigment, the new Maybelline Brow Drama Pomade Crayon is, according to Grace, an eyebrow enhancer that, unlike a kit with powders and brushes, requires no effort. "Anyone can use it," she says as she strokes it easily across the brows of the model in the chair in front of her. (I caught that action on video; coming soon!) "I love that the shades have a greyish taupe tone – they don't pull red."

And that last line is what makes me keen to get hands on a Brow Drama Pomade Crayon for myself. Smooth buildable pigment with a light wax brow-hair control, plus more accurate brunette colour, all in a single, no-brush-required fat crayon form? Sounds cab-face friendly. Could be my new brow holy grail. 

maybelline brow drama pomade crayon swatches

Maybelline Brow Drama Pomade Crayon swatches: blonde, light brown, auburn, dark brown

I did manage to swatch the Brow Drama Pomade Crayons quickly last night. I think I'll be trying the dark brown, but the photo translation from iPhone to screen isn't always to be trusted. This is pretty close though. I think. And as Lesa and Susan point out below, there needs to be a cool grey that works for black hair – I'd prefer a shade like that myself. Maybe we'll see one a few months down the line. There's a demand!

Maybelline Brow Drama Pomade Crayons are expected to hit drugstore shelves in January 2015 in Canada; could be a bit earlier in the US.

Ya gots thoughts?