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It's pricey, I know, but you need it. And there's a less expensive alternative.
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There are lots of interesting beauty devices on the market these days, from at-home laser-hair-removal units to skin-rejuvenating appliances to clever foot-smoothing gadgets. But my favourite, can't-live-without-it beauty power tool is one I think everyone needs because it delivers such extraordinary, undeniable results. And you can't mention it to me or in front of me unless you have time to be held hostage by a geek-out extravaganza right then and there. "Omigod, 62,000 brushstrokes in two minutes," I'll practically shriek as I flap my hands like a deranged bird. "And before 9am – it'll be the most productive part of the day!"

janine + philips sonicare diamondclean 4evah

philips sonicare diamondclean black, white and pink

Philips Sonicare Diamondclean power toothbrush in black, white and pink... amethyst is the newest

If any of that last bit sounds familiar, you've heard me freak out over the Philips Sonicare Diamondclean power toothbrush, and likely more than once (#sorrynotsorry). I've had one for almost three years, and it's my most treasured, can't-live-without-it power tool, beauty or otherwise. I heart it the most in the world, and haven't really officially said so except on Instagram. Now a new colour and a less expensive viable alternative have launched, so it's the perfect time to geek out again. If you have teeth, you need a Philips Sonicare Diamondclean. Here's why:

  • 62,000 brushstrokes in two minutes. That's my favourite detail. Manual brushing hits maybe 350 per minute, for a grand total of 700 in two. The brush has an on/off button of course, but also shuts off automatically after two minutes of continuous use. And a full charge should last about three weeks. (My nearly three-year-old brush holds a charge for about a week now.)

Fun facts: 1) Your first several sessions will tickle your nose. 2) If you happen to be trying to watch TV as you brush, it'll be an interesting viewing experience. 3) You don't want to take the brush out of your mouth if it's ON. Trust. 4) Once you go Sonicare Diamondclean, you can't go back. A manual toothbrush feels pre-historic, and your mouth just won't feel clean.

Philips Sonicare Diamondclean pink

Philips Sonicare Diamondclean power toothbrush in pink shown with recharging travel case and usb cord

  • Whiter teeth in a week. Surface stains just don't stand a chance against 62,000 brush strokes in two minutes. Diamond-shaped bristle tips set in a small, easy-to-maneuver brush can get at areas a larger manual toothbrush just can't. It's safe for dental work, and five settings include a "Sensitive" option you can use at first if you're new to the Diamondclean speed and technology. I jumped right into the Clean mode; others include White, Polish, and Gum Care. I don't bother with those; for me it's all about Clean, Clean, Clean. Bonus: whiter teeth makes your complexion look brighter and healthier. That's a fact, Michael Fassbender.

I have to confess that the sheer number of brushstrokes the Sonicare Diamondclean delivers made me lazy. For a while, I used the brush for maybe a minute, comfortable in the knowledge I was still doing better than I ever could with a manual brush. But when I decided to go back to the full two minutes consistently, I noticed within days that my teeth were brighter and whiter. And I fell in love all over again.

Philips Sonicare Diamondclean Black power toothbrush

Philips Sonicare Diamondclean power toothbrush in black complete with all the Diamondclean accessories

  • Healthier gums in 14 days. The Sonicare Diamondclean power toothbrush + Diamondclean toothbrush head together reduces the risk of gum disease by removing seven times more plaque than a manual brush. The sonic action of the brush affects even those areas bristles can't access, moving water around your mouth so much that it can dislodge debris a manual brush can't reach. (Um... yes. You should still floss. And a good swish of Listerine will eradicate almost every last bit of bacteria. #proven)
  • Display-worthy design. Not only is the Philips Sonicare Diamondclean one of the most handsome power toothbrushes ever – look at those sleek lines – it comes with a totally cool travel case that you can hook up via usb to your laptop to charge your brush. Even cooler is the charging glass that rests on a base you plug into an outlet. As the Sonicare Diamondclean lolls casually in the glass, it uses induction technology to charge (the light is yellow when it's low on juice, and green when it's re-upped). Plus, it's a bathroom-counter superstar. If the Philips Sonicare Diamondclean power toothbrush could take its own I'm-a-hottie selfie, it would.
Philips Sonicare Diamondclean Amethyst

The Philips Sonicare Diamondclean in Amethyst; the interior of the black travel case is amethyst as well.

My favourite is the Sonicare Diamondclean in black. So graphic. Amethyst (above) is the newest sexy colour. It comes with a charging glass like the others, a black travel case with an interior and trim that echoes the colour of the handle, and black brush attachments. (Philips explains that it isn't financially practical to make brushes in every fashion colour – available retailer shelf-space for replacements is a factor.)

The Philips Sonicare Diamondclean power toothbrush retails for about $229 CAN at drugstores such as Shoppers Drug Mart. (In Canada, it's also available at Costco as well as through your dentist, and via easy-to-manage installment plans at It's available at Walmart in the USA, and on for about $189 US. The price tag is serious, but it's utterly worth it. Your dentist and your teeth will love you for the rest of your life.

hello: philips sonicare series 2 plaque control

Philips Sonicare Series 2 Plaque Control power toothbrush

Philops Sonicare Series 2 Plaque Control power toothbrushes

I know, the Philips Sonicare Diamondclean system is pricey and sometimes the budget just can't play nice. So yay for the Philips Sonicare Series 2 Plaque Control Power Toothbrush ($80 CAN at drugstores and $70 US or less at – I see it as an excellent moderately priced alternative. Available in five shades as you see in the photo, it also offers: 

  • up to 31,000 brushstrokes per minute; shuts off automatically after two minutes
  • Plaque Control toothbrush heads that remove plaque six times better than a manual brush
  • a charge that lasts two weeks
  • safe use on orthodontic work

And psst! Diamondclean toothbrush heads (about $40 CAN for two) can fit the Plaque Control handle. I don't know whether that gives you exactly the results of the Diamondclean unit overall, but I'd try it. 

The lower price means the Sonicare Series 2 Plaque Control power toothbrush has only one cleaning mode, and it doesn't come with super-cool accessories. But if it's the technology you're after (and of course it is), acoutrements don't matter so much.

Philips Sonicare Diamondclean power toothbrush

My trusty friend, the Philips Sonicare Diamondclean power toothbrush in white.

I realize a toothbrush isn't widely considered a sexy gift for the holidays or birthdays. But really it should be -- it's snog-friendly! Wouldn't you rather make out with someone with seven times less plaque on his or her teeth? And the Philips Sonicare Diamondclean is especially giftworthy (more info at But what do you think? Would you be pleased if you unwrapped one of these beauty power tools?

tickled amethyst

I'm not the only person obsessed with her Diamondclean. Celebrity makeup artist Mary Phillips (known for her work with JLo for American Idol etc.) told us on Instagram that she's obsessed with her Philips Sonicare DiamondClean in black. And now she's seriously crushing on the new Amethyst – see below. *grin*

Diamondclean Amethyst

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