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Although Kanye's rambling and Presidential aspirations stole the show, the Maybelline spokesmodel's look was a scene-stealer in its own right.
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gigi hadid makeup 2015 mtv video music awards

Gigi Hadid at the 2015 MTV Video Music Awards last night at the Microsoft Theatre in LA.

Kanye's "I'm running for President in 2020" business at last night's MTV Video Music Awards for 2015 made me think briefly about writing a post to ask what you all thought about his rambling on about how much he supports artists; how crowds boo him; how random folks say things like, oh, you're not that bad; that his clear irritation that the hype around his receiving the Michael Jackson Vanguard award from Taylor Swift was about more impressions for MTV than it was about either of them; and of course I'd love your take on his running-for-President declaration. (For that matter, wtf Miley Cyrus -- seriously? You're voting for that Trump??)

Gigi Hadid 2015 MTV VMAs dress

Gigi Hadid at the 2015 MTV Video Music Awards; saffron front-slit dress, Emilia Wickstead.

But let's look at Gigi Hadid's spotlight-grabbing, hanging-onto-summer bronzed-babe makeup look from the MTV VMAs instead. The leggy model had apparently just come back from a beach vacation with her Jonas-brother boo. The bronzey makeup was inspired partly by her sun damage and by the saffron Emilia Wickstead slit-front dress she wore, which I loved. Totally an "I would wear that if I were skinny" thing.

Overall I loved Gigi's look too, a modern twist on a vintage 1960s high-fashion vibe, definitely a celebration of spending leisurely days getting sunslapped on a fancy yacht or private beach with cabanas and handsome waiters in white shorts. Yet I think in some views, aspects of the hair and makeup gave young Gigi an aged "Real Housewives" look (a bit amusing considering her mum's a Real Housewife star). Some brighter, beachier blonde highlights from her hairline for more contrast would have lent the look more radiance. Anyway, let's look more closely at the makeup, applied by artist Patrick Ta.

gigi hadid 2015 mtv vma makeup

Gigi Hadid makeup 2015 MTV VMAs

Gigi Hadid at the 2015 MTV Video Music Awards; makeup by Maybelline pro Patrick Ta

ON SKIN Makeup artist Patrick Ta began with Face Studio Master Prime In Blur + Illuminate ($12.99 at and $9.99 at to boost Gigi's natural glow, followed by Superstay Better Skin Foundation ($14.99 at London Drugs and $11.99 at to ensure a clean and bright complexion, without appearing too heavy. Next, Ta lightly contoured with Maybelline New York Fit Me Bronzer ($10.29 at and $5.99 at in the hollows of Gigi's cheeks, then lightly powdered her T-zone using Maybelline New York Mineral Power Finishing Veil Translucent Loose Powder ($9.75

ON CHEEKS Ta mixed Maybelline New York Fit Me Blush in Medium Mauve ($10.29 at and $5.99 at and Face Studio Master Hi-Light in Coral ($14.99 at and $9.99 at and brushed the colour onto the apples of her cheeks. He then misted Gigi's face with a setting spray to give the skin a natural, luminous finish.

Gigi Hadid 2015 MTV VMAs makeup

Gigi Hadid at the 2015 MTV VMAs; makeup by Patrick Ta using Maybelline

ON EYES Ta applied a tan, shimmery gold over Hadid’s entire lid from the Maybelline New York The Blushed Nudes Palette ($16.99 at and $9.99 at Next, he added a dark shimmery brown from the same palette to her outer crease and bottom lash line for drama and definition. Finally, he curled her lashes and coated twice with Volum' Express the Colossal Chaotic Lash Waterproof ($8.99 at and $7.99 at He also added fluttery individual lashes to create a twinkly effect.

ON BROWS Ta applied Eye Studio Brow Precise in Blonde ($10.49 at and $7.99 at, followed by Eye Studio Brow Drama in Blonde ($11.99 at and $7.99 at to comb Gigi's brow hair up and keep it in place.

ON LIPS To complete the makeup, Ta first used Color Sensational Creamy Mattes in Nude Embrace ($7.99 at a bronze-nude lipstick, then topped it with a slick of Baby Lips Moisturizing Lip Gloss in Taupe with Me ($4.49 at

Gigi Hadid MTV VMAs makeup by Patrick Ta

Gigi Hadid at the 2015 MTV VMAs; makeup by Maybelline artist Patrick Ta

In this lighting Gigi's skin looks so pretty. I still wish there were more contrast between her complexion and the hair brushed back from her forehead, but I wouldn't say no if God said, "Hey, wanna look like this for a day?" (Actually, I'd probably ask for the highlights.)

So, whaddya think? I think that's 13 products, all told, not counting the individual false lashes...

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