KATY PERRY IS SELLING PERFUME VIA TWITTER – YOU BUYING?

The third-highest-earning entertainer in the world is using social media as a purchasing point for her newest fragrance, Mad Potion. Is this a mad idea? Or genius?

Author:
Janine
Updated:
Jul 30, 2015
Original:
Jul 24, 2015

Katy Perry is selling Mad Potion fragrance via twitter — Katy Perry wore Sutra blue topaz and diamond earrings and a Yoko London pearl ring at the launch party for her perfume ‘Mad Potion’ on July 22, 2015 at the Magic Castle in Los Angeles. And she's selling this new Mad Potion via Twitter right now.

Katy Perry is selling her newest and seventh fragrance Mad Potion via Twitter. A Twitter "pop-up shop" if you will. The entertainer earns the third-biggest paycheck globally and has 72 million followers.

Mad Potion, a sweet vanilla concoction, retails for $29.99 US and is available to her American KatyCats fans via @KatyPerryPopUp. (In Canada the fragrance is available via Shoppers Drug Mart; in late October, Jean Coutu, Perfume Etc. and Walmart will all start carrying it.)

A click on the Buy button brings up the following:

katy perry sells mad potion on twitter — Katy Perry's Mad Potion selling via Twitter

A click on the hotlink code instead takes you to a set-up called Fancy.com, which looks like a site with which you can buy and sell merch.

katy perry sells mad potion via fancy.com — A click on the fancy.com link leads to an option to buy Katy Perry's Mad Potion at Fancy.com

According to Emily Bond, vp of global marketing, celebrity brands and new business development at Coty Inc., Mad Potion will eventually reach shelves at select retailers; in fact it is available now at Khols.

@KatyPerryPopUp sells her newest fragrance Mad Potion — Katy Perry wore Sutra blue topaz and diamond earrings at her Mad Potion perfume launch, July 22, 2015 at the Magic Castle in LA. Mad Potion is available via @KatyPerryPopUp on Twitter.

Aside: Katy does love to play dress up, and she has a definite persona tied to this fragrance campaign. But does she get into costume makeup play maybe too much? What do you think of this makeup? (I love the liner and think it's wearable, but waffle on whether Katy Perry looks like a cartoon and whether that matters at all.)

What do you think? Are you into buying stuff with a Twitter Buy-Now card? (Did this new Twitter e-com feature exist before someone said to Twitter "Katy Perry wants to sell her new fragrance on Twitter; how can we do it?")