This is your chance to get your hands on the magical, mystical Essie Starry Starry Night. Starting now (and up until August 3rd, 2015) the #essiebringback campaign lets you cast a vote (in three different places!) to have ANY past shade return to shelves across Canada (hang on to your hats US, I have a cunning plan). Let me tell you what that shade should be: Starry Starry Night.
That's my Essie swatch sticks (above). You know what's missing? Starry Starry Night. I wannit. I’m not gonna lie – it’s a lemming. A big, fat lemming. You wannit too. I can tell because I've seen you hunting the dusty stores when I've been there.
If you’re in the US, don’t despair – you can nominate shades too and find a lovely friend in Canada to mule your brand new Essie Starry Starry Night across the border to you. It might be cheating but hey, we’re neighbours and if you want Starry Starry Night, you best help get it to the top of the Canadian #essiebringback campaign.
Here’s the catch – you gotta nominate my shade choice (oops, did I say MY choice? I meant yours) (#notreally) or it just ain’t gonna happen. Instructions follow:
#essiebringback Instagram Instructions:
Instagram (@essiecanada) - comment on the @essiecanada instagram post that looks like this:
Or, you can post your own image of your nominated shade or (hand-drawn facsimile because that'd be fun?) and tag it #essiebringback followed by the shade name.
#essiebringback Twitter Instructions:
Tweet @essiecanada using #essiebringback followed by your nominated shade name. Like so:
#essiebringback Facebook Instructions:
Head on over to the Essie Canada FB page and look for this:
Add your comment that says "Starry Starry Night" and rest assured that you've done the right thing.
On August 6th, Essie will announce the top 12 shades of the bring-back shades you've chosen. Then, from August 6th - 20th, you gotta visit Essie Canada's Facebook page 'n click to vote on one of the top 12. You'll only get one vote when it gets narrowed down to 12. Use it wisely and get us all bottles of SSN, k?
We'll find out sometime after that what the winner is and we'll see it on store shelves in January 2016.
You have a favourite discontinued Essie you'd love to see come back for a limited run? If yes, tell me!