Seems like OPI is done playing hard to get. Remember when the only place you could purchase OPI was at select nail salons? And then there was happiness when it went into beauty supply stores? And then more happiness when online retailers started offering it? And now the brand is hitting a national department store!
Starting now, 120 of OPI's most popular nail polish shades, including the newest line, Infinite Shine, are now available at Hudson's Bay. The first store to get it all is the Queen St., downtown Toronto location.
Stocked in stand-alone display cases like this one, OPI nail polish and OPI nail care will soon become available at the top 15 Hudson's Bay stores across Canada. And come August, you'll be able to buy OPI via thebay.com, too.
Whaddya think about this, Canadian OPI fans? Does its new home at Hudson's Bay make the brand more accessible for you? And what about you, our US friends? Would department-store availability in America make buying OPI easier for you, too (does Ulta count?)?