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the blonde beauty is the first transgender face for a well-known makeup brand
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Andreja Pejic transgender model Instagram

Model Andreja Pejic via Instagram/andrejapejic

Australian model Andreja Pejic is a new face of Make Up For Ever. She's the first transgender model to achieve such a career milestone with a well-known cosmetics company. Vogue revealed the news in their May 2015 issue -- Andreja, of course, also breaks new ground as the subject of a feature story and shoot in American Vogue.

Andreja Pejic transgender model_Patrick Demarchelier

Andreja Pejic photographed by Patrick Demarchelier; via

“Being known to the whole world with this transition, I thought, Who is ever going to love me? How am I going to have a relationship with a man if all of this is public? Then I got to a place where I was like, ‘I’m successful and happy with what I’ve achieved. There’s nothing I should be ashamed of. You can take it or leave it.’ ” -- Andreja Pejic

Andreja Pejic transgender model_Andrej Pejic Fashion Magazine cover

Andreja Pejic on the February 2012 cover of Fashion Magazine. Photographed by Moo King.

We -- Beautygeeks -- first met Andreja in 2011 at what was then LG Fashion Week in Toronto. Still known as Andrej, the Croation/Serbian model from Melbourne was opening the runway show for designer Arthur Mendonça, and shooting the cover of the February 2012 issue of Fashion Magazine. She'd already appeared in a campaign for Marc Jacobs, walked the runway for Jean Paul Gaultier, and been voted 98th sexiest woman in the world by FHM.

Andreja Pejic transgender model

Andreja Pejic at The Cut and New York Magazine's New York Fashion Week party. Photographed by Craig Barritt/Getty Images

Right this minute, Andreja's making some news as the first transgender model to represent a noted makeup brand, and will likely continue to achieve major "first transgender" milestones for years to come. We love that -- so much about the fashion industry is (or seems to be) exclusive rather than inclusive, yet some of its brightest moments are about acceptance. And although Andreja's blazing an incredible new trail, we hope that along the way fewer and fewer stories about her will need to mention "transgender" more than once, or at all.

Andreja Pejic transgender model via Instagram

Fresh-faced Andreja Pejic via Instagram

Here's the link to "Has the Fashion Industry Reached a Transgender Turning Point," the story the focuses on Andreja. Also interesting: Andreja Pejic and the Rise of Transgender Models at

What do you think about Andreja Pejic and Make Up For Ever and everything else?