Not fuchsia. Vibrant creamy pink -- does that describe this shade adequately? Petal pink? Springtime pink? I don't know, but it's such an optimistic soft-breezes-and-morning-sunshine shade that it kinda cheekily hip-checked fuchsia out of this post.
This is Rimmel London Provocalips 16HR Kiss Proof Lip Colour in 200 I'll Call You ($8.99 at well.ca and $6.99 at drugstore.com; right now it's $5.69 at ulta.com). And I'm obsessed, of course. The colour base goes on smoothly and allows a little fuss time before it dries completely. The clear top coat adds shine, as you can see, and keeps lips pretty comfortable for hours The colour also stays put satisfyingly well -- lasts ages without sucking every drop of moisture from lips. I also dig that a "kiss-proof" formula has a classic post-date dude line as its name; the ultra-feminine shade makes it seem flirtatious. How's that for equality? *grin*
Anyone who knows from longwear 2-step lip colour already knows this: oily foods will disturb the finish (well, a bit less so with L'Oréal Paris Infallible 2-Step -- that one is stubborn and thus a touch more drying on lips than this). And because a longwear formula is designed to stay put unless you apply an oily remover, when patches wear off as you eat your oil-and-vinegar-dressed salad, anything not smeared by oil doesn't budge. That makes touch-ups difficult. Impossible, actually. You have to remove everything and re-apply. It's just the nature of this beauty-beast.
If you don't already have a Rimmel London 16HR Provocalips Kiss Proof Lip Colour, you need one. Or three -- there are only 10 shades, I think, but it's a nice range of neutral and punchy shades from which to choose. This one's become a fixture in my purse. (I love the colour with the Chanel Lumière d'Eté Golden Bronze illuminating powder!)
Have you tried this formula? It's a winner.