A new mascara and new matte lipstick were key components of the Target Canada runway look at Toronto's World Mastercard Fashion Week (WMCFW) on Tuesday. At lead artist Grace Lee's makeup station (aka Grace Island) in the tent in David Pecaut Square, Maybelline Lash Sensational Mascara and Maybelline Color Sensational Creamy Matte Lipstick triggered grabby hands. For the most part, though, I kept my mitts to myself.
maybelline color sensational creamy matte lipstick
Already available everywhere in the US since August, Maybelline Color Sensational Creamy Mattes are just now making their debut in Canada. Packed with pigment plus a hit of oil to ensure comfortable wear, the collection of 10 shades ranges from nude to punchy brights. A vampy wine appears to be missing from this photo; I didn't take it, I swear.
Inspired by Target's signature bullseye red, Maybelline pro Grace Lee made Color Sensational Creamy Matte Lipstick in Siren in Scarlet ($7.99 at ulta.com) the focus of this "City Chic" makeup on model Zoe.
On eyes Grace used Maybelline Color Tattoo Leather in Creamy Beige ($8.99 at well.caand $7.49 at ulta.com) topped with a bit of Baby Lips in Quenched ($4.49 at well.caand $4.49 at ulta.com) on the lid for sheen. She contoured cheekbones with the same Creamy Beige. "We used it a lot backstage in New York as well," she says. "It's a creamy, taupe-y shade without shimmer."
With her signature illuminator-mix of clear Baby Lips and Color Tattoo Metal in Barely Branded ($8.99 at well.caand $6.99 at ulta.com), Grace brightened the inner corners of Zoe's eyes and highlighted her cheekbones. She enhanced Zoe's amazing brows with Maybelline Brow Drama Sculpting Brow Mascara ($7.99 at ulta.com) tinted brow gel (major Brow Drama tips and how-to here).
maybelline lash sensational mascara
On lashes, Grace used new Maybelline Lash Sensational Mascara, which features a curved brush with a short comb on one side to lift and shape eyelashes; longer teeth on the other side separate and lengthen. "I've basically divorced Volum'Express The Rocket Mascara ($10.49 at well.ca and $7.49 at ulta.com) and married this one," she says. "I was having affairs with the other mascaras, but always came back to Rocket. That's over -- now Lash Sensational is my new husband." Maybelline Lash Sensational Mascara hits stores in November.
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Have you tried the Maybelline Color Sensational Creamy Matte lipsticks yet? Are you curious about the new Maybelline Lash Sensational Mascara?