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Lipstick Diary: What I Wore That Day

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Helmut Red lipstick_swatch

One of the beauty worsts is finding that brilliant, must-have-it shade of lipstick or polish or whatever when it's too late to stock up. Then again, it's nice having a beauty treasure that you know won't be in every other girl's purse. Example: this Helmut Red lipstick.

helmut red lipstick: now very hard to find

Helmut Red Lipstick_Wanderland Beauty Parlor

Our Liza (LEEZA) Herz found this gorgeous Helmut Red lipstick by House of Exposure when we were on a recent press trip to NYC. We'd popped into Wonderland Beauty Parlor, just up the street from The Standard, High Line in the Meatpacking District. I turned to see Liza wearing this amazing red and totally geeked out.

Helmut Red lipstick open

A gorgeous universal blue red, Helmut Red is a nod to the powerful work of famed photog Helmut Lang, and the fruit of a collaboration between NYC writer/designer Periel Aschenbrand, model Jenny Shimizu (she hit Big in the 1990s, and at some point hooked up with Madonna -- and Angelina Jolie), and lipstick queen Poppy King. The lipstick launched in New York back in 2012; read about that here via NYMag's The Cut and Tinsel Creation.

Helmut Red lipstick_swatch2

Liza and I need to co-ordinate a buddy photo wearing Helmut Red -- I scooped one up because the shade looks so incredible on her. #copycat

Sadly, the House of Exposure website no longer exists, so I can't say where else one might find Helmut Red. Wonderland (212-524-2800) has only a few tubes left in stock, so if you have a yen for this lipstick, act now. Or maybe you already have a tube of Helmut Red and love it too? Or, or maybe you have a red that looks just like this and want to tell me about it so I can add it to my collection??