The Benefit They're Real Push-Up Liner finally hits shelves today to an incredible amount of anticipation. The first gel-liner click pen available in North America, it's making its bow to massive expectations, in part because Benefit has billed it as a game-changer, the result of five years of development. So is the Benefit They're Real Push-Up Liner ($29) worth the hype and the price tag? The brand kindly put the pen into the hands of 50 Beautygeeks readers; today's the day they'll start sharing their impressions. We've also included some key tips below.
benefit they're real push-up liner reviews: the pro's tips
Although the Benefit They're Real Push-Up Liner ($29 at Murale, Sephora and Shoppers Drug Mart Beauty Boutiques) is touted as a groundbreaking, fool-proof route to a cat-eye flick, there are still a few little tricks you'll need to ensure great results. Pro makeup artist Jodi Urichuk (she's worked with The Rolling Stones, Eva Longoria, Amber Heard and Julia Louis Dreyfus) shares these tips:
- You may need two clicks instead of one, but not more than that.
- Swipe the Benefit They're Real Push-up Liner pen in a light stroke on the back of your hand before beginning.
- Rest your arm or elbow on the table for more control.
- Go right to the base of the lashes: the pen's accuflex tip really does let you line without that annoying gap of flesh.
- Work quickly; the formula dries fairly quickly, which can lead to lumpy application and flaking if you go over the liner more than once.
- For a thicker line, you need to use a bit more manual pressure from the centre of the lashline to the outer corner, then flip the pen around to finess that flick to perfection.
- For a bold, graphic flick, create the triangle in the outer corner. (Use your lower waterline as a guide for the angle -- see this cat-eye how-to video for an example.) Then switch to the inner corner and drag the liner toward the centre of the lid.
- Use small strokes to work your way along the lash line. If you get a bumpy effect, go back over it immediately to smooth it out.
benefit they're real push-up liner: tips from yours truly
A few tips I've picked up from trying the Benefit They're Real Push-Up Liner pen myself:
- Remember, this is gel liner, not liquid. Gel liner tends to be drier than liquid, and a bit drier than a cream.
- Keep the pen tightly capped; it can dry out quickly (it's gel; that's what gel does). Several of the Benefit They're Real Push-Up Liner reviews I've read suggest you might find it helpful to keep that little orange plug and put it back in after every use. (Rats; threw mine away.)
- The Benefit They're Real Push-Up Liner formula is super waterproof, but it isn't oil-proof. If you have oily lids, use a primer to prevent transfer.
- Don't go over areas of already-dry liner if you can help it; you'll get a lumpy, flaky finish.
- Wipe off the tip between eye applications -- that's another tip I picked up when I was researching Benefit They're Real Push-Up Liner reviews.
- You'll need waterproof eye makeup remover to get the Benefit They're Real Push-Up Liner off. Micelle cleanser won't do a great job. Try a bi-phase formula, oil + cleanser, such as Lancome Bi-Facil or Sephora Waterproof Eye Makeup Remover, or the Benefit They're Real eye makeup remover ($22 at Murale and Sephora), which is a highly effective cream remover.
- The back of a moving cab is not the best place for using this liner. Much practice required.
This fun Batalash Beauty video showcases a bold, graphic look that may be too much for fans of a natural look, but it's full of great technique tips that apply to everyone (including the one about wiping the nib):
the benefit they're real push-up liner: who is it for?
You'll have the easiest success with this pen if you're a pro at gel liner already -- that's no surprise. If you're a habitual cat-eye wearer, you'll probably like this pen; you'll be willing to practice with it until you get it working for you.
If you're a liquid-liner devotee, expect the texture to be drier than what you're used to. Expect a learning curve.
If you rarely wear a cat-eye, rarely go for a bold liner look, obviously the Benefit They're Real Push-Up Liner isn't for you. That said, if you're determined to master winged liner, start with a stay-put pencil (pencil delivers the best control; try one from Urban Decay). Once you get the shape you want, you can trace over it with gel -- it's good practice. (Even songbird Leona Lewis, whose signature look is a feline flick, had to practice.) And when you feel comfortable, use the liner alone.
Now let's get to the beautygeeks Benefit They're Real Push-Up Liner reviews in the comments below! And lovely beautygeek-reviewers, when you Instagram your photos, please tag them with @JanineFalcon and @BenefitCanada, and use the hashtag #RealLinerLooksCAN to share them automatically on this RealLinerLooks microsite!