The Joe Fresh Spring 2014 makeup collection is just another round of what the brand does so well. You know, that ol' thing: juicy colour that effortlessly brightens winter-wan complexions so we can pretend the polar vortex never happened. Covetables include the vibrant Joe Fresh liquid lipstick range -- wow -- pretty Joe Fresh mousse blush and Joe Fresh Sheer Lip Balm. And actually "covetables" is the wrong word. I should have said "attainables," because the other thing Joe Fresh does well is set all-access price points. Let's look at what's coming in March.
joe fresh spring 2014 makeup: eyes
Joe Fresh Eye Primer ($6, joefresh.com for locations) A universal eye primer for $6? Yep, you read that right.
Joe Fresh palettes ($12 each, joefresh.com for locations) The Joe Fresh Spring 2014 makeup lineup includes snappy new Joe Fresh eye and lip palettes and one Joe Fresh eye palette. The eye palette includes a brush applicator and mini eye pencil in black. The eye and lip palettes also include a brush applicator, as well as sheer lip balm (which you can also use on your cheeks -- voila: face palette!).
Joe Fresh Eye and Lip Palette ($12) in Bronze Age.
Joe Fresh Eye and Lip Palette ($12) in Riviera Sky.
Joe Fresh Eye Palette ($12) in Hypnoticeye.
joe fresh spring 2014: cheeks
Joe Fresh Mousse Blush ($6 each, joefresh.com for locations) Hello, Joe Fresh Mousse Blush, in four appealing shades. (Gotta say the Joe Fresh Spring 2014 makeup includes some of my favourite face colours -- punchy rose, sweet pink, sassy coral -- love.)
Joe Fresh Mousse Blush (clockwise from lower left) Melon, Pale Peach, Pink and Rose. These got bashed around a bit in my bag before I photographed them -- oops. Expect these to look great on a range of skintones. I'm beelining for Rose. Or Melon.
joe fresh spring 2014 makeup: lips
*alert* A Joe Fresh Universal Lip Liner is part of the lineup, and it's just $6. I love an invisible lip liner to help keep colour contained without having to worry about making a perfect shade match. I don't have one to show you; just thought you should know about it and its pricetag.
Joe Fresh Sheer Lip Balm ($4 each, joefresh.com for locations) Statement packaging and colour make this season's Joe Fresh Sheer Lip Balm a shelf-talker. Fruity-scented but not flavoured, they're little waxy at first but settle into a comfortable shine with a hint of colour. Seriously, try one as blush.
Joe Fresh Sheer Lip Balmin Nude, Coral, Plum, Pink and Rouge.
Joe Fresh Hydrate and Plump Lip Duo ($10 each, joefresh.com for locations) One side of the Joe Fresh Hydrate and Plump Lip Duo is a moisturizing lipstick formula; the other is a shiny gloss to add visual fullness. I don't know about you, but I'm enjoying the French word for plump: gonfle. It's gonflé, right? Six shades include Nude (shown), Kiss (shown), Rose, Mauve, Rouge and Coral.
Joe Fresh Liquid Lipstick ($8 each, joefresh.com for locations) I'm a new fan of liquid lipstick. I don't know what took me so long to get into these formulas, with their creamy textures, comfortable wear, big pigment payoff and velvety finishes. And now there are so many brands from which to choose. As expected, the Joe Fresh Liquid Lipstick is pigment rich, so what you see in the tube is pretty much what you'll get on your lips. Swatches soon. Shades: Kiss, Baie Sauvages, Fuchsia, Grapefruit, Plum and Rouge.
joe fresh spring 2014 makeup: nails
All the amazing shades you see in the makeup also live in the Joe Fresh nail polish lineup launching in March. From the prettiest nudes to joyful colour to tantalizing top coats, the Spring 2014 Joe Fresh polish collection is swatched here by our mani geek.
You've noticed the Joe Fresh Spring 2014 makeup (actually, it's Spring/Summer) ranges in price from $4 to $12, yes? The line hits stores in March. Has anything jumped from the screen directly onto your wishlist? Joe Fresh Liquid Lipstick anyone? (You know who you are.)
*US readers can find Joe Fresh at six locations in New York and Garden City; select Joe Fresh items are also available at more than 650 JC Penny stores. Am checking whether that applies to Joe Fresh Beauty as well.