These feel good. An excellent new hybrid gloss/balm/lipstick formula, they make lips feel soft, smooth, plump and pretty. Although they're not the punchiest of colours, I kinda dig these three sweet shades from the MAC Huggable Lipcolour collection hitting stores next week.

MAC Huggable Lipcolour

MAC Huggable Lipcolour ($24 CAN/$20 USd) in What a Feeling!, Out for Passion, and Fresh & Frisky. MAC Huggable Lipcolour promises shiny, moisturizing colour that "hugs" lips for up to six hours. The gel-based colour goes on with a bit of waxy pull, but quickly becomes more glide-y for a smooth, not-sticky glossy finish.

MAC Huggable Lipcolour in What a Feeling!, described as a "mid-tone cool pink."

MAC Huggable Lipcolour in Out for Passion, described as "soft warm rose." My favourite out of these three.

MAC Huggable Lipcolour in Fresh & Frisky, "soft neutral peach."

All cream shades, the MAC Huggable Lipcolour collection consists of 12 colours. They absolutely deliver on lip conditioning and comfort, and they last nicely, too. Also: I'm older than 40, so I figure I can recommend Huggable Lipcolour as suitable for other 40+ women. So there.

MAC Huggable Lipcolour in Feeling Amorous? is described as a mid-tone fuchsia -- I need it.

MAC Huggable Lipcolour in Commotion, described as a deep cool plum. Pretty.

MAC Huggable Lipcolour in Cherry Glaze, described as "orange red." I need this one, too.

MAC Huggable Lipcolour ingredients, in case you were wondering.

MAC Huggable Lipcolour will be available at MAC boutiques, counters and at maccosmetics.com as of January 2nd, 2014.

Any Huggable colours speaking to you?