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As Seen on TV: Cool-Weather Skincare, Oatmeal, Soy, Shiitake and Aveeno

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When BT Toronto's Frank Ferragine noted that we're officially hitting Fall this weekend, did anyone else pull a face like a four-year-old? Anyone else besides me? On camera?

So just me, then. Well, petulant face-pulling aside, Fall means working a little to keep skin supple, healthy and comfortable. As part of a segment for Aveeno on BT Toronto this morning -- see the segment here -- Frankie Flowers and I discussed the following cool-weather skincare tips:

  • Resist the urge to warm your chilled limbs with a hot shower -- warm water is better. Hot water chases your skin's natural oils down the drain and puts its natural moisture at a deficit. That means you have to use more stuff to compensate for drying out your skin.
  • Layer your formulas -- it's a more effective strategy than relying on one product to do all the skin-conditioning work. Use a moisturizing body wash, then post-shower apply lotion to damp skin to seal moisture in. When winter barges in, try body oil on damp skin before body lotion.
  • Exfoliate in the shower with white, granulated sugar once or twice per week. It'll smooth skin and ensure efficient absorption of moisturizer.
  • Apply body lotion at bedtime. Our skin loses moisture as we sleep; pre-dreamland moisturizing will compensate for that.



Aveeno's history with oatmeal dates back to 1945, when the brand's founders devised the milling technique that resulted in colloidal oatmeal. (That fancy word, "colloidal," means über über fine.) Sourced from the oat seed, colloidal oatmeal binds moisture to the skin and helps protect its natural moisture barrier. It's especially good for soothing sensitive skin. I'm slightly obsessed with Aveeno Daily Moisturizing Bath sachets -- they led to my first threesome in a hotel bathtub. Try: Aveeno Active Naturals Daily Moisturizing Body Wash; Aveeno Active Naturals Daily Moisturizing Lotion; Aveeno Baby Fragrance-Free Daily Lotion.


soy beans

As I mentioned in yesterday's post, soy's brightening, complexion enhancing properties were discovered in Asia. Soybean factory workers whose hands were in constant contact with soy had smooth, bright, even-toned hands. R&D at Aveeno found a way to process soybean and preserve its skincare benefits; you'll find it in Aveeno Active Naturals Positively Radiant Cleanser; Aveeno Active Naturals Positively Radiant Toner; Aveeno Active Naturals Positively Radiant Moisturizer.

Shiitake mushrooms


Some popular anti-aging ingredients can irritate skin -- in fact, that's how they work. They bug skin until it launches into its healing mode. The Aveeno Active Naturals Natural Shiitake Complex doesn't do that. Instead it gently encourages the skin's own renewal process without causing irritation, and helps to reduce the appearance of fine lines. Try: Aveeno Positively Ageless Tinted Moisturizer SPF 30.

And wow, Aveeno has fans. I can't tell you how many times I've been told by random people how much they love Aveeno. And it happened again today: Tara, the drummer from Montréal band Ladies of the Canyon  who performed on BT Toronto today told me she loves and uses only Aveeno; so did a BT staffer named Julie, who uses it on her son.

Are you an Aveeno fan? Do you have a favourite Aveeno product?

I appeared on BT Toronto as spokesperson for Aveeno for that particular program segment; this post is a re-cap of the info shared therein.