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Transfer Proof: Mascaras For Oily Lids + L'Oréal Paris Voluminous Butterfly Mascara

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Jason Wu Spring 2014_photography Taylor Jewell

My oily lids make me reluctant to try new mascaras, so my new crush on Givenchy Noir Couture 4 in 1 Mascara is kind of overdue. And it's making me a little mascara promiscuous: I'm set for a first date with the new L'Oréal Paris Voluminous Butterfly Mascara this weekend. [Update: the verdict is in.]

My oily lids like to push mascara around. Most formulas end up smeared everywhere within an hour or two. And I can't be bothered with eye primer.

the reliable mascaras

CoverGirl LashBlast Volume and LashBlast Fusion

CoverGirl LashBlast Volume Blasting ($9.99, and LashBlast Fusion ($9.99, are my reliables. They make me happy. They give me great volume and length. I've been using them -- buying them -- for years. They never smear onto my lids, nor do they flake.

the inexplicable fail mascara


For some reason CoverGirl LashBlast 24HR, ($10.99,, is a total bust on me -- major transfer smears, and I tried more than one in case it was a batch issue. And I appear to be the only person I know who has this problem with this formula. Weird.

the surprise success mascaras

Avon Mega Effects Mascara_Maybelline Big Eyes Mascara

Maybelline's Big Eyes Mascara ($10.49, has worked out well for me (see how here); I used the upper-lash side up completely. (Actually, that's probably the mascara responsible for my new willingness to try other formulas -- it was the first success in a string of disappointments. This one might not do well if your lids are über-oily, though -- it was a fail for Lisa, here.) The freaky Avon Mega Effects Mascara ($12, also stays put, but because I usually apply mascara in a moving vehicle, it doesn't get used as much as some others (have you seen that brush?).

the givenchy noir couture 4 in 1 mascara crush

Givenchy Noir Couture 4 in 1 Mascara tube

I nearly skipped the Givenchy Noir Couture 4 in 1 Mascara ($17 to $35, entirely. When Givenchy Phenomen'Eyes ($33, launched, I applied it for the first time before heading out for the day. Three hours later I glanced in a washroom mirror and nearly shrieked: worst. mascara. smearing. EVER. Since then I've tried to avoid testing a new mascara on a day I have errands or appointments.

Givenchy Noir Couture 4 in 1 Mascara brush

Givenchy Noir Couture 4 in 1 Mascara is enriched with a lash-boosting complex that promises to nourish, strengthen and protect lashes. I don't know about that yet, but it doesn't mess up my lids and I love the way the brush delivers mascara. Rather than an even application for every lash, when used straight across the lashes in a standard fashion, the brush varies the deposit. You end up with a really pretty, flirty finish. The stacked-ball construction makes enhancing specific lashes with the tip of the brush easy too. Adore. Or, as my sister would say: Winner! Gagnant!

the l'oréal paris voluminous butterfly mascara first date

L'Oreal Paris Voluminous Butterfly mascara_October

Have you seen this L'Oréal Paris Voluminous Butterfly Mascara ($11.99, drugstores and mass retailers) yet? It launches in Canada in October, but has been out in the US for a few months. My first date with it will take place this weekend. According to L'Oréal Paris Canada's lead makeup artist Eddie Malter (he used it here), it's designed to emphasize the outer lashes in a winglike fashion. (Calls to mind this line -- "little eye wings that just flutter away" -- from the blond dude in this guys-try-a-smoky-eye vid. *chuckle*)

Butterfly Mascara_L'Oreal Paris Voluminous Butterfly Mascara

Out of that attention-grabbing butterfly wrapper, the L'Oréal Paris Voluminous Butterfly Mascara looks like this.

Butterfly mascara brush_side_L'Oreal Paris Voluminous Butterfly mascara

Now check out the L'Oréal Paris Voluminous Butterfly Mascara brush from the side...

Butterfly Mascara brush_L'Oreal Paris Voluminous Butterfly Mascara

...from the top...

Butterfly Mascara brush closeup_L'Oreal Paris Voluminous Butterfly Mascara

...and from another side.

If it works the way it promises, L'Oréal Paris Voluminous Butterfly Mascara should make me look... more Asian! When I was a kid, I used to pull at the corners of my eyes in an effort to look more Chinese. (I know: weird.) Extra length and emphasis on my outer lashes should achieve a similar effect without the awkward discomfort. More importantly, Voluminous Butterfly Mascara should stay on my lashes where it belongs, or the relationship will be short-lived indeed.

UPDATE: It's day three, and L'Oréal Paris Voluminous Butterfly Mascara does not make me look more Asian.

"Do you have falsies in there?" That's what my sister asked when she saw me today.

"No! It's the Butterfly mascara!" That's what I answered.

In fact, no other mascara has given me lashes this long, ever. And they have enough extra fullness that they look like extensions, not thorns. The first two applications didn't result in a finish like today's, but sometimes a new mascara needs a few days to deliver, a little time for the formula to set up a little once the tube is opened.

Oh, and the mascara doesn't transfer onto my lids.

So, Voluminous Butterfly Mascara: Winner! Gagnant!

One of these days I'll post a photo so you can see. UPDATE: See before-and-after photos here!