I have a stash of Ilia lipsticks hidden away. They weren't deliberately hidden; I'd been saving them for some kind of story that got shoved out of the way for some deadline or another, and well... #ithappens.
I'm wearing one of the earlier shades released by the Canadian natural brand (one of the first natural lipstick brands to offer rich, bold, bright shades, by the way). I'm fascinated with the colour. Described as fiery, it's more blue-based than orange -- a pinky-red with a sly warm undertone. Lively, dynamic and youthful, this is another wonderful bright shade for any age, especially for anyone who thinks her lips are too small for red. The finish is amazing as well, a cross between lipstick and stain.
This is Ilia Lipstick in Wild Child ($24, beautymark.ca).
I see more Ilia in our Lipstick Diary future.