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Press Preview: New Scents from Taylor Swift, Justin Bieber, One Direction, Elizabeth Arden + More

Teeny-poppers rule fragrance launches right now. Taylor Swift and Justin Bieber each add a third perfume to their lineup; One Direction debuts their first.
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Elizabeth Arden Untold_closeup

I have trouble relating to the appeal of celeb scents in general, but many of us probably know a tween or two who would squeal in delight over the latest from their favourite star singer, right? Brace yourself: of the fragrances vying for olfactory attention in the next few months, three are from the most successful teeny-popper sensations in the world. At a recent press preview showcasing upcoming releases from Elizabeth Arden Fragrances, new perfumes from Taylor Swift, Justin Beiber, and One Direction joined new scents from Nicki Minaj (she skews a little older than teen, doesn't she?), Juicy Couture and Elizabeth Arden (above) in the lineup.

Taylor by Taylor Swift_bottle

Due this month in stores is Taylor by Taylor Swift, the second fragrance from the seven-time Grammy winning singer/songwriter. My 11-year-old niece Erin is a bit obsessed with Taylor Swift perfume right now. It's actually a wee problem for us because Taylor's Wonderstruck picks a fight with my sinuses; if Erin wears it around me, we can't snuggle! I'm not great at holding my breath. (Staff is sniping that this fragrance stuff shouldn't be about me, but the fact is that while scent speaks to the wearer it also speaks mouths off to others in the vicinity.)

Taylor by Taylor Swift_key fragrance notes
Taylor by Taylor Swift_fragrance notes

Taylor by Taylor Swift is... promising. Ish. At least when it comes to Erin and me. A fruity floral that features 23-year-old Taylor's favourite blooms (peonies, hydrangeas and vanilla orchids), it's very sweet but the tiniest bit tempered with sandalwood and a blend of other, unspecified woods. Now we just have to find out if Erin can wear it safely around my sinuses. #youdon'tknowuntilyoutryitonskin #fingerscrossed

Taylor by Taylor Swift_collection

The Taylor by Taylor Swift collection includes the eau de parfum spray (from $63), eau de parfum rollerball ($23), body lotion ($36) and hair mist ($24). It's exclusive to Shoppers Drug Mart now; in December you'll find it at Sephora, Sears, Jean Coutu, London Drugs and Pharma Plus.

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Justin Bieber_The Key

I'd like to feel better about including Justin Bieber (obviously he's this post's Canadian content). The young superstar's off-stage antics continue to make fan-mamas worry (#fameistrouble), but his 53 million Facebook fans and 38 million Twitter followers don't seem to care; they even buy into outrageous fake stories of Bad Biebs Behaviour.

Justin Bieber The Key_The Key detail on bottle

And they'll lose their minds over Justin Bieber The Key, its sleek, contemporary bottle and twee removeable charm.

Justin Bieber The Key_key fragrance notes
Justin Bieber The Key_fragrance notes

The singer's third fragrance, The Key is a sweet, fruity floral musk with notes of pear, peach nectar, vanilla and raspberry cream.

Justin Bieber The Key_packaging

The Justin Bieber The Key collection includes eau de parfum spray (from $60), body lotion ($27.50) and hair mist ($22); it'll be at Shoppers Drug Mart exclusively in August 2013, and Sears, Jean Coutu, London Drugs and Pharma Plus in January 2014.

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One-Direction-Fragrance_Our Moment_UK launch

Having achieved "world's biggest band" status, One Direction is now launching its first perfume. (Above, from left: Harry Styles, Liam Payne, Louis Tomlinson, Zayn Malik and Niall Horan, at the official launch in London.) One Direction Our Moment lands in the UK in August; it won't be accessible to Canadian fans until September.

One Direction Our Moment_key fragrance notes
One Direction Our Moment_fragrance notes

According to Harry via Twitter, Our Moment "smells like a summers day" (sic). But it seems the inspiration for doing a fragrance came directly from fan tweets, explains Liam in the video below. He also displays a geeky appreciation of the fragrance-development process: "We love the idea behind a fragrance as you mix individual scents to create something so much better!" he says in a press statement. And, in the video, he describes the juice as "quite a sweet smell without it being too strong -- it's quite subtle," then calls it "a complicated piece of art." Adorable! (He's a beautygeek at heart.)

One Direction perfume_Our Moment eau de parfum

The One Direction Our Moment collection includes an eau de parfum spray (from $54), shower gel ($18) and body lotion ($25); it will appear on shelves at Shoppers Drug Mart in September, then at other retailers in mid-October.

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Nicki Minaj Pink Friday bottle

This October, Nicki Minaj will release the follow-up to her wildly successful Pink Friday debut perfume (above). Preview photos weren't permitted at the launch, but the press material includes a description of the scent as well as the bottle. A "sultry floral gourmand" with peach, red currant, magnolia, pink frangipani, tonka, "fluffy" vanilla and white musk, the juice will be housed in yet another low-key Minaj bust. Apparently a nod to a "sexier side of Nicki," it'll feature a wavy pink wig, and a red bustier trimmed with "gems with black and gold detail." Well, it'll be nice to see Nicki looking less frumpy, right?

Turns out Nicki has some wee fans, too. Our Liza sent me this cute clip:

Notice I didn't mention the new fragrance's name? That's because Nicki wants to break the news first to her fans. Watch this @NICKIMINAJ space for the news. The eau de parfum spray (from $59) will be available from Shoppers Drug Mart, Sears, Hudson's Bay, Jean Coutu, London Drugs and Pharma Plus.

• • • • • • •

Viva La Juicy

Juicy Couture fans can snap up Viva La Juicy Noir come August.

Viva La Juicy_key fragrance notes
Viva La Juicy_fragrance notes

An intense, sexier version of Viva La Juicy, Noir features berry and sweet floral notes, as well as amber, caramel and vanilla.

Juicy Couture Viva La Juicy Noir

The Viva La Juicy Noir collection includes eau de parfum (from $65) and a rollerball duo ($30).

• • • • • • •

Elizabeth Arden Untold_closeup

If pop stars and sweetness aren't your thing, perhaps Elizabeth Arden Untold will hold more appeal. Launching in August, the ode to" the multifaceted modern woman" was created by perfumer Clément Gavarry, who has worked with Prada, Tom Ford and Giorgio Armani. "We set out to capture the essence of a woman in all her beauty and complexity," he said of Untold at the preview event.

Untold_Elizabeth Arden_key fragrance notes
Elizabeth Arden Untold_fragrance notes

Gavarry chose each note with specific aspects of a modern woman in mind. "I used jasmine... it's heady, mysterious, sensual, the perfect embodiment of the depth of a woman. I also used blackcurrant for radiance, to give energy and vibrance to the fragrance," he said. "And I used patchouli heart -- le coeur de patchouli -- for mystery, confidence and warmth."

Elizabeth Arden Untold perfume

The Elizabeth Arden Untold collection will include eau de parfum spray (from $75), shower gel ($45) and body cream ($54); it debuts in August at Shoppers Drug Mart, The Bay, Sears, Jean Coutu, London Drugs, and Pharma Plus,

Do any of these new perfumes strike your fragrance fancy?

Today's made-in-Canada content is Justin Bieber.