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Ombré Hair at Home: L'Oréal Paris Préférence Wild Ombré Haircolour Kits

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Giselle_ombre hair

Are you a fan of ombré hair colour? That darker roots/sunbleached tips effect that looks like grown-out summer hair? It's been a thing for three or four years; celebrity stylist and colourist Harry Josh says he pioneered the technique on Gisele, Sarah Jessica Parker and Rose Byrne. And looks like ombré hair at home is a thing now, too.

You can get the look either by letting your assisted blonde grow out until your darker roots get to about ear level, or by having a good colourist get the job done for you (if you live in Toronto, Luis Pacheco at Hair on the Avenue is known for his ombré technique). Or you could pick up some home-colour kits to do the job yourself.

L'Oreal Paris Preference Wild Ombres_to be under the Feria umbrella in Canada

I'm in Paris right now, attending an international press event at L'Oréal. And today I saw these L'Oréal Paris ombré hair at home kits.

Want to see how they work? Emma at The Irish Beauty Blog gave one a go; have a look.

I have no info yet on pricing/availability in Canada -- maybe these kits are already on shelves and I hadn't noticed. At the moment I'm just wondering what you think about such a thing. UPDATE: L'Oréal Paris Féria Wild Ombré ($17.19 at is available at drugstores as of February 2013.

Is L'Oréal Paris Préférence Wild Ombré a DIY dye job you'd consider?