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No-Think Makeup: Physicians Formula's Self-Adjusting, Night-Light and 5-Shades-in-One Cosmetics

Ever the problem-solvers, Physicians Formula puts out self-adjusting bronzer, blush and gloss with built-in lighting; a versatile 5-shade bronzer compact; an easy way to get that liquid liner look; shimmery neutral liners and SPF 30 powder.
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Physicians Formula pH Matchmaker Bronzer_gloss_Mineral Wear powder

I love makeup that takes all the thinking out of the process. (Shut up, Staff.) What colour suits my skintone best? What shade of bronzer should I use? How do I touch up my SPF now that I'm already wearing makeup? What's the best liquid liner to try in the back of a cab? Why did I think I could put my makeup on in the car when it's already getting dark outside? Ever the problem-solvers, Physicians Formula has released several easy answers to such common dilemmas.

Physicians Formula pH Matchmaker blush_gloss

For the Colour-Uncertain among us, the pHmatchmaker collection puts pH-sensitive pigments to excellent use. You probably already know about pH-technology makeup, such as Smashbox O Glow, Stila Custom Color Blush and Essence Tint-It! Colour Changing Lipgloss, all of which adjust to suit your skin tone. This smart set of pHmatchmaker pH Powered Bronzer (Light Bronzer and Bronzer, $19.99 each), pH Powered Blush (Natural and Rose, $15.99 each), and pH Powered Lip Gloss (Light Pink and Pink, $12.79 each) promises glowing skin, rosy-fresh cheeks and glossy, rosy pink lips for pale to olive to medium/dark complexions.


I also dig the built-in lighting in the compacts as well as in the lipgloss lid, as kindly demonstrated by Fashion Magazine's beauty director Lesa Hannah (above; that's our Liza Herz next to her). Do you know how hard it is to do makeup in only the glow of the rear brake lights of the car in front of the cab you're in? Red light is not a cosmetic assist.

Physicians Formula_Eye Booster Felt-Tip Eyeliner + serum

A good choice if you love a liquid liner look and have reason to apply it enroute is the newest Physicians Formula 2-in-1 Lash Boosting Felt-Tip Eyeliner + Serum ($14.79). The firm felt tip -- like a pointy Sharpie -- makes lining super easy and steady when you use short strokes, whether you're making up at your vanity or making out up in the back of a cab. Plus, the fragrance- and paraben-free formula contains a lash-conditioning peptide.

Physicians Formula_Bronze Booster Glow-Boosting Season-to-Season Bronzer

With the Bronze Booster Season-to-Season Bronzer (two: Light to Medium and Medium to Dark, $19.99 each) you can choose your shade from one or two in the 5-shade compact (5th shade is the gold centre), customize by blending two, three or all, or, despite the shimmer, use as a face palette for eyes, cheeks and sculpting. Bronzer is stunningon eyes, cheeks as well as planes of the face -- see that look here.

Physicians Formula_Bronze Booster Glow-Boosting Season-to-Season Bronzer_brush

Check out this mitten brush. Well, it looks like a mitten, doesn't it? The longer bit is for getting at just one shade; swirl the whole brush around and around to get an even, all-colour blend. Oh, and the powder is enhanced with antioxidants, vitamins and moisturizing ingredients.

Physicians Formula_Shimmer Strip Nude Eyes pencils

You know about Physicians Formula Shimmer Strips -- eye shadow palettes and then pencil sets tailored to eye colour -- right? These "Universal Looks" pencils are neutral Custom Eye Enhancing Eyeliner Trios -- silver, charcoal and black in the Smoky Eyes set, and champagne, pewter and black in the Nude Eyes set (above). What makes them fun is the shimmer -- I love a shimmer-lined eye.

Physicians Formula_Mineral Wear SPF 30 Translucent Powder

I've already geeked out about thisMineral Wear Talc-Free Mineral Airbrushing Pressed Powder SPF 30, which comes in Creamy Natural (above) and Translucent. If you buy it in the US, it'll have "SPF 30" printed on the label. Same powder in Canada, just without the DIN-related rights to put SPF info on the box. It's a no-thought way to refresh your SPF coverage before you head out for lunch in the sun.

Let's finish with one of the most common beauty questions, to which we often answer, "make a 3." Savvy celeb artist and Physicians Formula spokesperson Joanna Schlip explains, and demonstrates here in what is practically 101 ways to use bronzer:

Have you tried any of these Physicians Formula items?

Physicians Formula is available at drugstores and mass retailers.