A drugstore foundation has found love with the team of makeup artists backstage at Toronto's World Mastercard Fashion Week.
"Fit Me Foundation is a really nice surprise -- it's a makeup-artist foundation," says lead artist Grace Lee, Maybelline New York's Canadian spokesperson.
Sure, she represents the brand, but until she'd used the makeup repeatedly in a professional capacity, how could she know it would perform well? And it's being used on model after model, show after show, every day this week.
"It's very versatile. You can sheer it out, you can build it for coverage -- it's been a staple back here," she says. "All the artists love the texture, the way it sits on skin. It's really great liquid foundation."
But you know what? I'm not surprised by her surprise. Most artists I've seen on set stock their kits with Giorgio Armani, Make Up For Ever, Chanel, or MAC foundations, to name a few well-known pro favourites. Not many editorial artists go the drugstore route.
Last year for TIFF, I wore L'OrÃ©al Paris Visible Lift liquid foundation every day. Its medium coverage made my skin looked flawless, not made up. It wore comfortably throughout the day, helped by the L'OrÃ©al Paris Magic Perfecting Base; in fact I actually forgot I was wearing it.
Some years ago, I used to wear the first version of Covergirl TruBlend liquid foundation (it's a different formula now, but just as good). It prompted many compliments about my glowy complexion. Three random people on three different days in three different parts of the city asked me if I was in love!
Yesterday I wore Maybelline New York Fit Me Foundation all day long, and got bunches of great-skin compliments from folks who didn't know Grace had done my makeup that morning.
And apparently Emma Stone wore Revlon ColorStay Makeup with SoftFlex for years, long before she was hired as a brand ambassador. Cool, right?
Where do you land on drugstore foundations? (Fancy stuff available at Shoppers Drug Mart doesn't count as drugstore.) Have you ever been surprised by an inexpensive brand?