Somebody's on a Naughty list right now for a "lashes enhanced in post production" disclaimer on a mascara ad. Yup, Procter & Gamble found itself on the National Advertising Division of the Council of Better Business Bureaus' naughty list when NAD focussed its attention on this Natureluxe Mousse Mascara print ad featuring Taylor Swift.
"You can't use a photograph to demonstrate how a cosmetic will look after it is applied to a woman's face and then -- in the mice type -- have a disclosure that says 'okay, not really,'" said NAD director Andrea Levine in an interview with Business Insider.
In response to the inquiry, P&G pulled the ads. The company has also been asked to submit proof of its claims that Natureluxe Mousse Mascara is "20 percent lighter than the most expensive mascara" and results in "two times more volume" than clean lashes.
Actually, I'll bet those claims can be backed up. Besides, how hard is it for mascara to make lashes to look twice as good as they do without mascara? And although beauty-advertising Photoshop is particularly ridiculous in mascara ads, does anyone actually believe them?
On another note, I've tried this mascara -- it's smooth, with a lovely, fairly natural finish.
In fact, I've tried a couple of new mascaras lately, from other fancy brands -- and learned my lesson when they ended up smeared in my creases a couple of hours later. Mascara testing is best done when you have no appointments that day. When I'm running around, my go-to has to be Covergirl Lashblast or Lashblast Fusion, both of which give my wimpy lashes much more presence without ever smearing or flaking.
I'm wearing Covergirl Lashblast Fusion here -- with lots of Quo Individual Lashes 812 ($7.50) -- in a Photoshop-free photo for Schick Quattro for Women Canada. I'm no Taylor Swift, though.
But I guess that's the point.
Mascara makes a great stocking stuffer, you know. A mascara sampler, such as this Sephora Favorites Lashstash set of 10 of their most popular types + remover (Shoppers Drug Mart has a similar offering) is an even better gift.