Skip to main content

Snow White: The Beauty Move that Delivers the Best Payoff Right. Now.

What's the one move that can make your complexion brighter, let you wear less makeup, and help you make a better first impression?
  • Author:
  • Updated:
with Aaron Michels

What do you notice first in this photograph? Not how well my my black-dot Carnaval Hangover Gelish mani coordinates with Aaron's bowtie, right?

You notice all the teeth first, our near blindingly white smiles, yes?

White or not, a smile is one of the first things we notice about others, especially during this happy season of holiday cocktails and shindigs. So whitening is perhaps the beauty tip with the best payoff right now. I say this often: whiter teeth brightens your whole complexion -- you might even discover you can get away with wearing less makeup.

My handsome friend Aaron is a big fan of Crest Whitestrips (he's a VP on the brand's PR team) -- he confessed to having touched up with a Whitestrip the night before we took this snap at the P&G Beauty Awards. If you haven't tried whitening kits, here's my story, and more on how much better Advanced Seal makes the experience. And if now you're keen to try but your get-together is only a few hours away, try Crest 3D Whitestrips Two-Hour Express ($74.49 at

Crest Pro-Health Toothpaste_3D White Whitstrips 2 Hour Express_Scope White Mouthwash

Although I drink a lot of coffee, I actually haven't had to Whitestrip (yes, I use it as a verb) in about a year. Crest Pro-Health Toothpaste ($3.89 at, with its gets-teeth-clean scrubbiness, is one of my can't-live-without-it items. It keeps my teeth white with support from occasional swishes of Crest 3D White Multi-Care Whitening Oral Rinse ($7.89 at, which contains peroxide. Scope White ($8.99 at has whitening properties as well (could you tell from the name?).

travel size Crest Pro-Health toothpaste

Happy aside: Pro-Health toothpaste is now available in travel size; I have to resist buying a handful for trips every time I pass a bin. I just can't use plain, scrubby-free toothpaste any more. Can. Not. Teeth don't feel clean enough without it.

By the way, I checked with my longtime dentist, Dr. Vanda Palter, on whether my love for Pro-Health could be bad for my enamel. She says no. Pro-Health toothpaste is gritty enough to clear away surface stains, but not harsh enough to cause damage. As well, she says that as long as you follow the directions on teeth-whitening kits and don't use them too often, you won't damage your teeth that way either. (Note: If your kit promises three months of whiter teeth, you'll have to use a kit again sooner than if you used a kit that promises longer lasting results. The peroxide levels are different depending on the type you choose; follow the directions and recommendations on the box.)

Oh, and don't forget to floss. You need to be in good kissing shape when mistletoe happens, right?

How white is your *grin*?

Crest and Scope are available at drugstores, mass retailers and via (no minimum order; free shipping in Canada).