Covering tattoos takes more than just having a smear-resistant, opaque concealer. For some it takes a village of artists. And technique is key. But technique's a topic for another day.

In the video below, Canadian model Rico Genest, aka Zombie Boy of Lady Gaga's "Born This Way" video fame, has been blanketed in concealer by a village of Dermablend makeup artists. Watch as he removes layers of cover-up with Dermablend makeup remover to reveal his trademark tatts.

F is also for freaky-cool.

Behind-the-scenes vid and photos here.

Props to the brain(s) that thought of this campaign, right?

News story via DailyMail.co.uk.