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Lipstick Diary: What I Wore That Day

What I wore on the TIFF red carpet for The Deep Blue Sea to meet L'Oréal Paris Ambassador Rachel Weisz
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L'Oreal Paris Infallible Le Rouge lipstick in Enduring Berry

While the staying power is truly impressive -- so is how comfortable the long-wear texture feels (I forget I'm wearing it) -- I'm rather struck by the way this lipstick looks as it very, very, very slowly wears away. A stubborn-in-a-good-way finish that laughs in the face of coffee and lunch, the hours-later effect of a smooth, polished application looks as though you've artfully dabbed the colour on your lips with a fingertip for a deliberately romantic softness.

Unexpectedly creamy and satisfyingly pigmented, this is L'Oréal Paris Infallible Le Rouge in Enduring Berry, $12.99 at drugstores and mass retailers. It's a new favourite bright. I wore this on the red carpet at TIFF to swoon in front of Tom Hiddleston, who stars with gorgeous Rachel Weisz (she's a L'Oréal Paris ambassador) in The Deep Blue Sea.

I'm a little obsessed with L'Oréal Paris Infallible Le Rougelipstick now, thanks to its excellent texture and surprising colour payoff. PR Caroline Duguay wore one each day, and each day I geeked out about how they looked on her and wanted to wear the same colour myself.

And now I'll geek out (to my mirror) about how they look on me :-)

Keep up with L'Oréal Paris on the TIFF 2011 red carpet via the L'Oréal Paris Canada Facebook page and @LOrealParisCAN on Twitter!