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Lipstick Diary: What I Wore That Day

What I wore on the TIFF red carpet for The Deep Blue Sea to meet L'Oréal Paris Ambassador Rachel Weisz
L'Oreal Paris Infallible Le Rouge lipstick in Enduring Berry

While the staying power is truly impressive -- so is how comfortable the long-wear texture feels (I forget I'm wearing it) -- I'm rather struck by the way this lipstick looks as it very, very, very slowly wears away. A stubborn-in-a-good-way finish that laughs in the face of coffee and lunch, the hours-later effect of a smooth, polished application looks as though you've artfully dabbed the colour on your lips with a fingertip for a deliberately romantic softness.

Unexpectedly creamy and satisfyingly pigmented, this is L'Oréal Paris Infallible Le Rouge in Enduring Berry, $12.99 at drugstores and mass retailers. It's a new favourite bright. I wore this on the red carpet at TIFF to swoon in front of Tom Hiddleston, who stars with gorgeous Rachel Weisz (she's a L'Oréal Paris ambassador) in The Deep Blue Sea.

I'm a little obsessed with L'Oréal Paris Infallible Le Rougelipstick now, thanks to its excellent texture and surprising colour payoff. PR Caroline Duguay wore one each day, and each day I geeked out about how they looked on her and wanted to wear the same colour myself.

And now I'll geek out (to my mirror) about how they look on me :-)

Keep up with L'Oréal Paris on the TIFF 2011 red carpet via the L'Oréal Paris Canada Facebook page and @LOrealParisCAN on Twitter!