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Good for Something: Nuxe Uses Canadian Chill as Lip Balm Selling Point

Canadian winter a selling point for a French lip balm
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Turns out one woman's winter is another woman's testing gold. On a trip to France last year, intrepid beauty geek Liza Herz was tickled by what she read on the packaging below. In four languages.

Nuxe balm tested in Canada

I haven't tried this one yet -- saw it in Paris and thought, erroneously, it was available in Canada now. Le oops. If you're in France or plan to be, it's €6.25, about $8.50 CAN. And if you happen to have one and have tried it, please share your feedback below!