I've mentioned this one kind of lots. It's a Very Big Hit with beauty-editor types (it's a signature lip for Katherine Flemming, Associate Beauty & Fashion Editor at Canadian Living Magazine), and makes an appearance in the new Spring issue of The Kit.

Bright, bold, and a hot fuchsia flip-the-bird at winter's lingering b*tch, this is Joe Fresh Beauty Matte Lipstick in Fuchsia, $6. Might also be Canada's most talked-about vivid lipstick for Spring.

How is it you don't already own it?

When you're ready, apply Fuchsia like a pro with these how-to tips.

Joe Fresh Beauty is available at Loblaws, Superstores; joe.ca and joefreshlife.com for more information.