Make Up For Ever says this is the first makeup ad that features zero retouching. That means no unreal-skin finish, or digital plastic surgery. It's like red-carpet photography, really. Pretty face, good makeup, good angle, decent lighting.
Anyone else feel underwhelmed because it's not a close-up? Okay, how's this?
Seems like this is an ad aimed at the social media set, for anyone who ever took or will take a self-photo for Facebook or a blog. And I can help you with that!
Most people who are afraid of cameras or of being in photos just don't know how to work their angles or let a flash erase fine lines. If you've ever been in a buddy photo with me, you've had the quick how-to:
1) let's look toward the light without casting a shadow on our faces
2) no, no, don't lean back
3) don't look up at the camera with your face, just with your eyes
4) keep your chin slightly down
5) yes, I know the camera is upside down; smile.
I'm kind of hardcore, but I want you to like yourself in my photos.
My buddy-photo technique works with celebrities, too. Just ask Chris Noth, Leighton Meester and Solange Knowles. They don't need tips on posing, of course – they're professionals (Noth is the ultimate, no?).
Take your own "unretouched makeup ad" photos with the help of this step-by-step lesson on how to take your best self portraits.