It's a good season for women who want to make their eyes look bigger. The look at the Sears Attitude SS2011 show (above, on model Kate Somers from Ford) is a less theatrical version of the round-eyed quirky dolly look we saw at last week's Greta Constantine show, more easily wearable. That said, you could combine techniques to find your own rounder ground.
The palette is neutral, and all available at your local drugstore or at Well.ca (for better prices -- Shoppers Drug Mart sells L'OrÃ©al Paris Voluminous Million Lashes for $15+; at Well.ca it's $10.15, much closer to the $10.99 suggested retail). You need Wear InfinitÃ© Singles in 805 Morning Light (all-over base/highlight), 801 Sandy Shores (on lid) and 820 Golden Sunset (layered on lid, over 801); HiP High Intensity Pigments Metallic Shadow Duos 806 (the gold is the final layer on the lid); and a Wear InfinitÃ© Star Secrets Eye Shadow Quad in 821 Andie's Neutral (you'll use the darkest shade as contour and along the lower lashline).
This is the what-goes-where chart by Eddie Malter (sorry Eddie, but I miss your old last name, Maleterre!) -- it includes the True Match Blendable Blush shade, N3-4 Innocent Flush, and the lip shade, L'OrÃ©al Color Riche 862 Nude. The how-to is in the video below; makeup pro JosÃ©e Beaudoin does the eye makeup on Danielle from Sutherland Models.
And here's the finished makeup. It looks a little more intense away from the crazy-bright (and hot) lights under which the makeup artists work.
See the look under the runway lights here.
Video shot with FujiFilm FinePix F80EXR.