Jen Aniston's making news with topless shots for her new fragrance, Lolavie Jennifer Aniston – The Debut Fragrance, which launches this month at Harrods, says The Daily Mail. Taken at apparently her favourite vacation spot in Cabo San Lucas, Mexico, the not-so-racy photos are behind-the-scenes secondary images from the ad campaign.

The actress calls the Lolavie a "nonperfume perfume. Sexy but clean. Floral but not too flowery." Catch more of her interview with WWD via the helpful folks at Just Jared, who also say she's scheduled for a "Tonight Show with Jay Leno" slot Thursday evening.

Aniston seems to have a thing for water. She's the face -- and body -- of Smartwater billboard and magazine ads.

All I can say is this: If I were skinny, I would wear that.

Lolavie is available at Harrods; info TBD re: North American distribution.

UPDATE 21 July 2010: Aniston's fragrance is now named "Jennifer Aniston – The Debut Fragrance," according to The Daily Mail.