I have been waiting for this one, number 10 in the Tom Ford 12. There's something Snow White about this shade against pale skin and dark hair. How is it I avoided jewel-rich lip colour for so long? And this one just sounds deliciously exotic: Tom Ford Private Blend Lipstick in Moroccan Rouge, $52.

I'm no Snow White, but I'd wear her lipstick if it were this deep berry red. Oh wait, I can. And I will.

Available exclusively at Holt Renfrew; via special order at 416.922.2333.