Once upon a time, there was a girl who wore almost exclusively sheer watermelon gloss. When she felt daring she'd smoke up her eyes and go for a nude gloss on her lips. But bright shades she shunned. "I like look-again makeup," she'd say. "Subtle shades that quietly enhance without making themselves known, so you're compelled to look again because you don't immediately know why you like what you see."
However, in her blanket dismissal of bold, bright lip colour, the girl failed to realize a very important thing: a hue such as this, Tom Ford Private Blend Lipstick in Pure Pink, $52, is look-again makeup too. The small difference is that you do know why you want to look again.
Happily, thanks to a quirky decision to embark on a lipstick adventure project, the girl has learned the power of knowing why you want what you want. At least when it comes to lip colour.
Tom Ford Private Blend Lipstick is available exclusively at Holt Renfrew, at the moment at the Bloor Street location and via 416.922.2333.