Found it! I knew I had it somewhere, a new tube of that classic red with a tang of orange, a shade I didn't at all like on me when I first tried it a few years back. Back when I didn't wear bright colours on my lips.

This is L'Oréal Paris Colour Riche Lipstick in #350 British Red, $9.69 (at well.ca).

I like it now.

Available at drugstores and mass retailers.