Fair to say the only place every woman wants to look as good as fake is her lashes. In fact, thin is a four-letter word when it comes to eyelashes, and the quest to make them look fatter and fuller is near never-ending.
This month, Maybelline New York The Falsies Volum' Express ($8.99) steps up to answer the volumizing call. Following the success of The Colossal -- a purchase takes place somewhere in the world every 1.7 seconds -- The Falsies boldly and confidently promises women lashes that look up to eight times thicker and fuller.
To deliver on its promise, The Falsies pairs a fluid formula with a performance wand. Its exclusive Kera-Fibers blend of volumizing and lengthening ingredients is designed to build every wee lash for an instant visual density boost. A new Full Coverage Brush, via its unique scoop-like contour, evenly coats and defines the full fringe to the weensiest outer lash, and makes in-between gaps disappear. The result is thicker, longer lashes that look like you've added faux clusters for a flirty finish.
For girls with short, sparse and fragile lashes like mine, this is what the end of a quest looks like.
Maybelline New York The Falsies Volum' Express Mascara is available now at pharmacies and mass retailers.