I can't think of a bigger branded hair-styling product success in the last few years. In what seemed to be a short amount of time, Moroccanoil ($39) became the most talked-about hair elixir, especially among women with dry, damaged, tangled frizz and outta-control curls.
Does it work? Absolutely. Just a bit applied to damp hair can make the blowdry go much more easily and the finish shiny, healthy looking. But a common misconception is that what smoothes the hair and makes it shiny is the argan oil in the mix. Some are such fans that they use Moroccanoil on their skin like it's a moisturizing body oil. It's not.
MoroccanOil is a miracle-esque product largely because of its first three ingredients: Cyclopentasiloxane, Dimethicone and Cyclomethicone, all silicones, pharmaceutical grade, according to Carmen Tal, the dynamic woman behind the brand. (The fourth ingredient, Butylphenyl Methylpropional, is a scented liquid; after that in the formula comes argan and linseed -- or flax seed -- extract.)
Is that a bad thing? No, not if you have troublesome, damaged hair and want immediate, glossy payoff. That's what silicone is really good at, and Moroccanoil definitely delivers, brilliantly, without making hair feel greasy. You just might not like to put all that silicone on your skin every day; pure argan oil would be better for your body.
Moroccanoil is available exclusively at salons.