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Booster Shots: How Serums Can Help Your Skincare

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Serums story in Fashion Magazine

If your basic skincare isn't delivering quite what you need, you might like to consider adding a serum to the mix. Serums are usually the most concentrated element in a collection of skincare. Packed with higher levels of brightening, tightening, firming, and hydrating ingredients than creams, they're designed to give your anti-aging regimen an efficacy boost.

Because serums are liquid, the top layer of skin can absorb them and their active ingredients right quick. Creams, however, contain extra components that give them their thicker consistency, which, instead of fully penetrating the top layer of the epidermis, helps form a barrier over the skin to keep moisture and active ingredients where you want them.

Think of it this way: chocolate molten lava cake. The centre is straight-up super-chocolatey liquid goodness. The surrounding outside is chocolate too, but combined with flour that dilutes the chocolate flavour in order to form a cake container that prevents the gooey centre from escaping. Well, okay, maybe that's a stretch, but you get the idea.

For details on the best way to use serums and what ingredients to look for, check out my story "First Base" in the May issue of Fashion Magazine. Click here to download the PDF.

Lancôme Génifique Youth Activating Cream Serum, $105, Dermalogica Skin Hydrating Booster, $81, Burt's Bees Radiance Serum, $20, drugstores. FASHION Magazine image courtesy of FASHION Magazine.