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F is for Filmettes: On CHANEL Rouge Coco, the New Lipstick by Peter Philips

CHANEL Rouge Coco is a new lipstick that replaces CHANEL Rouge Hydrabase and promises longer, more comfortable wear to tempt women who usually prefer gloss
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Peter Philips, Global Creative Director of CHANEL Makeup, has made a bold move. "I would like to seduce women back into using lipstick again," he says in the first video below. And to do it, he's replaced the brand's Rouge Hydrabase lipstick with Rouge Coco ($38), a new long-lasting moisturizing formula in a range of pretty hues and a luxe case made of lightweight metal rather than plastic.

Philips has said that he's designed CHANEL Rouge Coco for the woman who is used to lipgloss, which is typically sheer or semi-sheer and comfortable on lips. "It's a very relaxed lipstick line," he says, below. Shades includes beautifully wearable rosy pinks, beiges, browns and reds, with names such as Mademoiselle, Camélia and Gabrielle to honour Coco Chanel. Offered application suggestions include applying colour to the lower lip only then pressing lips together for a soft effect, sweeping it over top and bottom lips for a polished finish, or intensifying the colour with a second application over the first. "Your whole attitude changes when you wear lipstick," he says.

If only there were a perfect Rouge Coco to transform me and my attitude into the ethereal yet sensual Vanessa Paradis. *le sigh*

Images and videos courtesy of CHANEL.