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Heads Up: 10 Trusty Shampoos ( and Nine Conditioners) Under $10 Each on

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L'Oreal Paris EverPure Sulfate Free Color Care system

When I did a "Canada AM" spot earlier this year to talk about drugstore hair solutions on behalf of Pantene, a very rude man I don't even know sent me a message on Facebook to tell me that, as an expert in professional hair care (he's a salesperson), he wouldn't wash his floors with drugstore hair products. Aside from a suspicion that shampoo and conditioner probably isn't great for floors, I pointed out the fact that inexpensive hair care can deliver far more than one might expect for the reasonable price tag.

But are pricey salon products are better than wallet-friendly brands? Some are, yes. However, dismissing the surprising quality you'll find on your drugstore shelves these days could cost you pretty pennies. Take the EverPure Sulfate-Free Color Care line from L'Oréal Paris, for example. Pro-stylists recommend sulfate-reduced or sulfate-free shampoos post-dye because they're generally more gentle on colour. Enriched with natural botanicals, EverPure fits the effective bill at $10.99 for shampoos and conditioners and $12.99 for treatment masks.

EverPure didn't make the Homemakers online piece because pricing hits at just above $10, but it was worth the mention here (I tried and liked the Moisture shampoo and conditioner for my wavy, dry-ish ’do). For the under-$10 list, visit

L'Oréal Paris EverPure Color Care is available at drugstores and mass retailers. Image courtesy of L'Oréal Paris.