F is for Film-Fest Face: BeautyGeeks Lashes Out Large at Shu Uemura

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ShuUemuraPrimitribeFall2009

While an artistic makeup line like Shu Uemura sends anticipatory tinglies up and down the spine of beauty geeks, beauty junkies and makeup artists everywhere, it can be a tad intimidating for women who think of themselves as maybe not-so-adventurous. A Fall lineup with bright blue, yellow and pink? Rainbow-coloured false eye lashes? What the?

Guess what? I'm not terribly adventurous with my own makeup. My favourite look is simple and fresh, a-healthy-lifestyle-that-includes-eight-hours-of-sleep in 15 minutes of makeup application. But in search of Film-Fest-appropriate drama, I took it upon my wannabe-adventurous self (staff=wimp) to test the Shu waters at Holt Renfrew on Bloor in Toronto.

Rather than the colourful Fall face, Shu beauty advisor Stephanie Macdonald and I decided on a neutral palette as back-up for a pair of Farfallina falsies ($36 CAN/$29 US). Hello, how could I not go for lashes? For the under-lashed like me, a lush fringe is a drama must. (Shu is one of the best places to go for those -- if you're out of the lash loop, click here).

OneShuLash

Thought you'd enjoy seeing what a difference a lash strip makes. (Staff's rudely pointed out that I look half awake.)

ShuAfter

See? A dramatic-faced me in not-boring neutrals. Not a me I'm used to, which is exactly the point; I'm inspired to try something similar on my eyes for a TIFF evening or the next time I have a shindig. And damn, I love the lashes. They make a hella difference. (Stephanie's wearing Shu falsies too. Amazing eyes she has, yes?)

Shu Uemura is available in Canada at Holt Renfrew and in the US at ShuUemura.com.