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Helping Palm: Lush Palm-Free Soap Helps Indonesian Rainforests and Orangutans

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You know from palm oil. High in saturated fat, it's in certain cooking oils, soap products and processed food. Produced in Africa, Malaysia and Indonesia, palm oil is huge business, especially in Indonesia. Unfortunately, it's also an industry that delivers a major deforestation bitchslap as new plantations continue to crop up.

This month, LUSH launches new initiatives to help lessen the company's environmental palm print. All LUSH soaps are now made with a palm-free base, a formula that took the company three years to perfect. (They're offering to use their experience to help other companies looking to reduce their own palm-oil use, too.)

A limited-edition Soap Wall ($19.95) sampler of nine best-sellers made without palm is now available, as is a limited-edition Jungle Soap ($5.95). Proceeds from Jungle Soap sales are earmarked for the Rainforest Foundation, which assists tribes in protecting their homes from palm-industry expansion. The LUSH Charity Pot is helping too: for the duration of the awareness campaign, every cent of the hand-and-body lotion's $20.95 price is going to the The World Society for the Protection of Animals (WSPA). The WSPA in turn is giving a hand to the Borneo Orangutan Society, an organization that protects orangutans endangered by shrinking rainforests.

And whaddya know: the staff's all over this. She loves the idea that switching soap is another way to lessen the sting of her own palm print on the planet. Props.

LUSH is available at LUSH boutiques and In addition to a smaller palm print, for Canadians LUSH also has a smaller enviro footprint because the North American LUSH supply is made in Canada. Images courtesy of LUSH.


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